Community Helpers of Rutherford Co 1453 B Hope

Community Helpers of Rutherford Co. 1453 B Hope Way Murfreesboro, TN 37129 Tuesday - Thursday 9: 00 a. m. - 4: 30 p. m. (615) 898 -0617

Current Status of the Organization � Mission Statement: Community Helpers is a non-profit, United Way agency whose purpose is to provide emergency financial assistance to the people of Rutherford County since 1981. � Community Helpers service for the less fortunate is made possible by the PEOPLE WHO CARE! � New Slogan Ideas: �“Your Community Your Help! �“It only takes a dollar” �“It’s only a dollar” �“Help one with just $1” �“Give a dollar”

Implementing a *new* IMC Objectives: � Increase actual knowledge and trust of the Community Helpers. Help the community believe in this program. � Raise awareness within Rutherford Co. by looking to various businesses for funding or space to put up flyers, brochures, donation cans etc. � How to interest other community residents to help and provide stability for their fellow Rutherford people.

Current businesses providing help � 23 % of funding goes straight to Medical. � 77% of funding helps with the other. � Local dentists are currently helping as well as Reeves Sain with prescriptions. � Utility companies: Murfreesboro Electric, ATMOS, Water and Sewer, all provide assistance. � Could use more help in the medical aspect (free tooth pulling, help with expensive medications, insulin for diabetes, etc.

New Outlets for Funding v. Try to involve other churches in the community, other then the 13 they currently receive funding from. v. Create webpage, new brochure, maybe try having some donation cans at MTSU football, softball, baseball, any donation will help. v. Use the churches as an outlet for new information and needs. The members of these new churches may want to help out there people of the community.

Program Funding � Magic dollar ◦ Residents can participate by adding any amount to their existing utility bill. Money collected helps out families who have house emergencies. ◦ We could also utilize the round up method on customer bills ( round up to the nearest dollar). ◦ This is a great program but the awareness of it is not available enough for the customers of MED.

Program Funding cont. � Customer Contribution ◦ This incorporates the customer letting the utility company add so much to the bill every month. ◦ This is also tough for the customers to know about from not seeing it on the bills. Most people have not seen or recognized this on any bills in the past. ◦ Better recognition and more word of mouth will be the promotion that is greatly needed.

Create a Catching Jingle ü It’s only just a dollar But can go a long way It can keep a house warm or cold on a rainy day You can find it in the laundry Or you can borrow it from your spouse It only takes a dollar to help someone out.

Opportunities � Social Media: Facebook/Twitter/You. Tube � New Logo ◦ Recreate the Community Helpers logo by using our own hands connected in a circle just as a community as a whole should be. � New Brochures ◦ Have the new brochure less compacted with information so it is easier to read while still being educational about the company. � Free website ◦ This website will help the community recognize how trustworthy and important charity can be.

Opportunities Ø Facebook ü There are billions of people on facebook as we speak. Facebook is a huge channel of friends and family. Implementing our program into the facebook realm will create new revenue as well as awareness. Ø Twitter/ You. Tube ü Twitter will help inform the younger minority about the company with blogs, tweets, etc. ü You. Tube creates mental and visual aids for the residents of Rutherford County. People would always prefer a video over reading a brochure.

Projected Timeline • Implement brochures to businesses (1 st 2 months of the year). • Have community fairs for the county to raise money (4 month mark. ) • Have the companies that donate compete with each other to raise money for one or two days (6 months into). • Start adding up the cost to see if this plan is feasible or not for Community Helpers. See if the company actually brings in more revenue because of our campaign ( 8 months into). • Begin an evaluation of how our plan helped the Community Helpers throughout the whole year (12 months into).

Execution Strategy Ø Facebook - We will try to incorporate the Community Helpers name in with other companies such as Chic-Fil-A, local dentists offices, Kroger, Publix, etc. . - Hit on the companies that receive business from the community and would not be profitable without them. Ask the community for a small donation while at the store. Ø Radio/You. Tube - Have the local country, rock, rap, stations speak out to the community to help the families stay warm or cool. Have companies compete in a contest on who can raise the most money in so many hours for community helpers. Post videos on You. Tube of the families that have been helped out because of the communities generosity.

Facebook Page

Community Helpers Website

Projected Budget/Costs � $2, 000 �$1, 000 will have to go towards the brochures and the design behind them. Even if we just do black and white it will still be costly. With the new awareness and interest, we will have to distribute the brochures to more companies and districts. �$200 can get the company some air time on the radio. �$200 will make a cheap commercial on TV. �$600 will go to the other expenses.

Officers Phillip Robinson, President George Huddleston, Jr. , Vice President Robbie Snapp, Treasurer Robert Creekbaum, Assistant Treasurer Ruth Howard, Recording Secretary Joyce Arnold, Assistant Recording Secretary Peggy Thomas, Corresponding Secretary