Community Action Model Creating Change by Building Community

Community Action Model Creating Change by Building Community Capacity Step 1 • Train Participants (develop skills, increase knowledge, build capacity) Repeat the Process • Name the Issue • Choose Area of Focus Step 5 Maintain & Enforce Action or Activity An ACTION is: = = = Step 2 Define, Design & Do Communit y Diagnosis achievable long-term, or sustainable compels another entity to do something to change the environment (place people live) for the well being of all An ACTIVITY is: = An educational intervention that leads up to and supports an action. Select Step 4 Action or Activity & Impleme nt http: //www. dph. sf. ca. us/CHPP/CAM/cam. ht m. Step 3 Analyze Results of Community Diagnosis

CAM Integrates… Paulo Freire & Popular Education CBPR (Participatory Action Research) Asset Based and Building Community Capacity Goals Change in the Environment Community Driven and Implemented “People acquire the skills to do it themselves”

…provide a framework for community members to acquire the skills & resources to investigate the health of the place they live & then plan, implement & evaluate “actions” that change the environment to promote & improve health.

“Go in search of your people; love them; learn from them; plan with them; serve them; begin with what they have; build on what they know. But of the best health educators, when their task is accomplished and their work is done, the people all remark: WE HAVE DONE IT OURSELVES” Ancient Chinese Verse

Community Action Model Creating Change by Building Community Capacity Step 1 • Train Participants (develop skills, increase knowledge, build capacity) Repeat the Process • Name the Issue • Choose Area of Focus Step 5 Maintain & Enforce Action or Activity An ACTION is: = = = Step 2 Define, Design & Do Communit y Diagnosis achievable long-term, or sustainable compels another entity to do something to change the environment (place people live) for the well being of all An ACTIVITY is: = An educational intervention that leads up to and supports an action. Select Step 4 Action or Activity & Impleme nt http: //www. dph. sf. ca. us/CHPP/CAM/cam. ht m. Step 3 Analyze Results of Community Diagnosis

“Codes” The TRUTH about the Second Amendment Q: Before they are sold, how many consumer product safety regulations do guns have to meet to make sure they are safe? The Supreme Court has ruled in every case, that the 2 nd amendment does NOT protect the right of an individual to bear arms. A: 0 (zero) ssue the I g n i Nam heet) S me 3 ssion ? (na e r u (Discu t ic the p ee in s u o y at do ) 1. Wh g you see in h t e 4 or in th u see o y t a ms th roble p 2 t 2 Lis. cts re u t c t affe i a p h t e tur ur s pic in thi pens in yo g n i h p t a 1 h me (or 3. Na ommunity c r u yo. unity) f the comm use o. a c t oo re st 1 r pictu at lea ee in the e m u s. Na 4. 4 ms that yo e l b do pro e can w t a h t lution 1 so roblems. e m a p. N 5. 5 out these ab e r e h To comply with the law, drivers have to have a license and car registration. Gun owners need to have neither.

Fundamental to this model… …is a critical analysis that identifies the underlying social, economic, and environmental forces creating the health and social inequalities that the community wants to address…. in context of the global economic structures that creates The Global Economy this inequality. The Global Tobacco Problem • Worldwide, 5 Million people per year die from tobacco related diseases; By 2030, that number will increase to 10 million deaths a year; 80% of the world’s smokers live in the global south; • 2/3 rds of Philip Morris’ tobacco company sales and nearly half of their profits come from overseas; for Everyone Who Wins? Who Loses? TNT’s poison farmworkers, devastate the environment and use land that could feed 20 million people. They advertise, smuggle, lobby governments and use trade agreements & institutions (WTO, NAFTA) to stop tobacco control laws and sell tobacco. Locally… Globally…

Community Action Model Creating Change by Building Community Capacity Step 1 • Train Participants (develop skills, increase knowledge, build capacity) Repeat the Process • Name the Issue • Choose Area of Focus Step 5 Maintain & Enforce Action or Activity An ACTION is: = = = Step 2 Define, Design & Do Communit y Diagnosis achievable long-term, or sustainable compels another entity to do something to change the environment (place people live) for the well being of all An ACTIVITY is: = An educational intervention that leads up to and supports an action. Select Step 4 Action or Activity & Impleme nt http: //www. dph. sf. ca. us/CHPP/CAM/cam. ht m. Step 3 Analyze Results of Community Diagnosis

What the Advocates found was……… Smoke-Free Housing 92% of residents at Maria Alicia Apartments supported smoke free indoor areas There are no existing policies at Maria Alicia, Mostly families with children, cases of asthma …. and SHS drifts…. . Bidis 50% of youth surveyed thought bidis were not harmful to health. 24% were able to buy them in stores (twice the rate for Kools). Bidis contain tobacco and cause cancer and other health problems. . 70% of bidis purchased had no warning labels. Toxic Site 50% of children playing in the park had crossed into the toxic site thru a broken fence; 85% surveyed didn’t understand the technical language on the warning sign; 92% would still take their kids to that park because it was the only place to play.

Community Action Model Creating Change by Building Community Capacity Step 1 • Train Participants (develop skills, increase knowledge, build capacity) Repeat the Process • Name the Issue • Choose Area of Focus Step 5 Maintain & Enforce Action or Activity An ACTION is: = = = Step 2 Define, Design & Do Communit y Diagnosis achievable long-term, or sustainable compels another entity to do something to change the environment (place people live) for the well being of all An ACTIVITY is: = An educational intervention that leads up to and supports an action. Select Step 4 Action or Activity & Impleme nt http: //www. dph. sf. ca. us/CHPP/CAM/cam. ht m. Step 3 Analyze Results of Community Diagnosis

Activities are educational interventions that lead up to and support an action …… • Petitions • Letter Writing • Health Fairs, Murals, Awareness Raising…. . • Door to Door education • Meeting with Policy Makers • Media Advocacy • Speak Outs • Produce a Packet Describing their CAM

Community Action Model Creating Change by Building Community Capacity Step 1 • Train Participants (develop skills, increase knowledge, build capacity) Repeat the Process • Name the Issue • Choose Area of Focus Step 5 Maintain & Enforce Action or Activity An ACTION is: = = = Step 2 Define, Design & Do Communit y Diagnosis achievable long-term, or sustainable compels another entity to do something to change the environment (place people live) for the well being of all An ACTIVITY is: = An educational intervention that leads up to and supports an action. Select Step 4 Action or Activity & Impleme nt http: //www. dph. sf. ca. us/CHPP/CAM/cam. ht m. Step 3 Analyze Results of Community Diagnosis

Between 1995 and the present • 58 projects have been funded in nine funding cycles with • 52 of them having implemented an action plan • 47 accomplished the action Smoke Free Environments, Healthy Food Retail Policies, Tobacco Permit, Code Enforcement at SROS, Smoke Free Housing and Street Events, Sponsorship …

And here’s how two projects implemented the CAM…