Communications Template Communications Identifying stakeholder issues and building

Communications Template ?

Communications Identifying stakeholder issues and building a communication plan to manage these issues is essential to achieving a smooth implementation • Be clear • - Communicate what you know and what you don’t know • Give direction - Draft key messages that clearly state the reasons for the change • - Set expected timing and milestones • Describe a process - Deliver consistent messages at all levels of the organization Conduct a stakeholder analysis - Conduct focus groups and interviews • - Develop the context for the decision process • Keep management visible and credible Prepare initial communication Create a communication plan - Develop a timeline based on key transition and communicate progress or decisions on each issue • Continuously communicate decisions

September Week 1 Week 2 Communications Plan Week 3 October Week 4 Week 1 Welcome & Introduction Welcome Letter from MD & CEO Why Change? Change Mgmnt Week 2 Week 3 Values Performance Management Successes Week 4 Week 1 Week 2 Week 3 ¡Feliz Navidad! Structure Processes Company News Week 2 Letter from CEO Company News Successes Week 3 Performance Week 4 Week 1 Week 2 Week 3 Change Mgmnet Who’s Who Cooperation Successes Job Swapping Week 3 Week 4 Company News Successes Thanksgiving February ‘ 11 Week 4 Week 1 Week 2 Week 3 Week 4 Business Focus New Issues Results Team Effectiveness Performance Teams May ‘ 11 Week 4 Week 1 One Team Motivation Week 2 Difficult but Doable April ‘ 11 Business Focus Systems Week 1 New Starts March ‘ 11 Week 4 January ‘ 11 Moving toward 2011 Finish Strong Week 3 Let’s Go! December Week 1 Week 2 November Week 2 Week 3 Week 4 Regroup to Advance The Right Stuff Horizon Letter from MD Successes Individual Focus

9 Months Communications Plan (Behind the Scenes) Shock/Denial Week 1 Week 2 Week 3 Despair Week 4 Week 1 Week 2 Disorganization Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Phase One: Help them let go; Minimize shock; Communicate intention early; Anticipate resistance Welcome Letter from MD & CEO Why Change? Change Mgmnt Values Company News Fatal Fantasies Week 1 Week 2 Week 3 Successes Change Mgmnet Who’s Who Anger Week 4 Week 1 Week 2 Week 3 Company News Successes Thanksgiving Realization Week 4 Week 1 Week 2 Week 3 Week 4 Phase Two: Help them change: listen, support, encourage, coach, take feedback; Education & Training Finish Strong Performance Management Successes Letter from CEO Company News Steadying Week 1 Week 2 Week 3 Performance New Issues Results Testing/Meaning Week 4 Week 1 Week 2 Week 3 Team Effectiveness Performance Teams Moving on Week 4 Week 1 Week 2 Week 3 Week 4 Phase Three: Support & coach in new roles; Encourage reflection & learning; Celebrate success Systems Structure Processes Motivation Cooperation Successes Job Swapping The Right Stuff Horizon Letter from MD Successes Individual Focus