COMMUNICATIONS GUIDELINES COVID19 RESPONSE AND RECOVERY FUND October

COMMUNICATIONS GUIDELINES COVID-19 RESPONSE AND RECOVERY FUND October 2020

#Recover. Better. Together 05 March 2021 Overview • This communication and branding guideline is a living document that has been developed to support the countries funded by the Covid-19 Response and Recovery Fund. • This guide is aimed at providing the current branding material as well as solicit a continuous flow of communication material on the impact of the work of the Fund. COMMUNICATIONS GUIDELINES 2

#Recover. Better. Together Key resources Landing page: www. un. org/recoverbetter COVID 19 MPTF page on MPTFO Gateway: http: //mptf. undp. org/factsheet/fund/COV 00 Call 1 communications resources / materials / photos: https: //undp. sharepoint. com/sites/covid 19 mptfcall 1/Shared%20 Documents/Forms/ All. Items. aspx Call 2 communications materials: https: //undp. sharepoint. com/sites/call 2 covid 19 rrf/Shared%20 Documents/Forms/All. Items. aspx All logos, key messages and other materials can be accessed at the Fund’s Trello Board.

#Recover. Better. Together 12/4/2020 Branding COMMUNICATIONS GUIDELINES 4

#Recover. Better. Together 05 March 2021 Branding guide • All communications materials produced with support from the UN COVID 19 Response and Recovery Fund should clearly display the Fund’s logo. • Find all logos and visual materials at the Fund’s Trello Board. COMMUNICATIONS GUIDELINES 5

#Recover. Better. Together 05 March 2021 Branding cont’d • If possible, the standard blue logo should always be placed on a neutral color / white or black background. • Consider using the black or white versions of the logo if this makes it more legible. • If placed on imagery the logo needs to be readable. • Do not place logo on faces. COMMUNICATIONS GUIDELINES 6

#Recover. Better. Together 05 March 2021 Co-branding • The logo should be edited to fit the size of emblems used by Government and other partners. • Logos should be evenly spaced and should not be touching or overlapping. • As the Logo represents a One UN system, acknowledging all RUNOs, it should be paired with the emblem of the UN Country Team rather than with the individual agency logos. COMMUNICATIONS GUIDELINES 7

#Recover. Better. Together 05 March 2021 Social Media COMMUNICATIONS GUIDELINES 8

#Recover. Better. Together Social Media UNCTs are encouraged to use their existing Social Media accounts to acknowledge the Fund when promoting activities on various platforms. In addition to Tweets by individual agencies, we recommend for RCs to use their own Twitter and/or One. UN accounts to promote joint programme activities and engage relevant partners at the country level. Twitter When posting about programme activities on Twitter, please remember to mention the UN COVID-19 Response and Recovery Fund. Tag the Funds main account @MPTFOffice and use the funds hashtag #Recover. Better. Together along with other relevant tags like #LNOB or #COVID 19. Example: • 05 March 2021 � COMMUNICATIONS GUIDELINES 9

#Recover. Better. Together 05 March 2021 Social media cont’d • Where appropriate and relevant, please consider tagging social media accounts of the local representations of the Fund’s major donors. • Find the most updated list of donors on the Fund’s main page on Gateway: http: //mptf. undp. org/factsheet/ fund/COV 00. • It is recommended for RUNOs to develop a short social media strategy (1 -2 pages). • Materials for social media can be found on the Fund’s Trello Board, which will be updated regularly. COMMUNICATIONS GUIDELINES 10

#Recover. Better. Together 12/4/2020 Content and messaging COMMUNICATIONS GUIDELINES 11

#Recover. Better. Together 05 March 2021 Content and messaging The UN Secretary-General established the Fund to respond to the pandemic and its impacts, including an unprecedented socio-economic shock. • The Fund is bringing the UN reform into action and messaging should therefore highlight the One UN model – this is done through a clear focus on agency collaboration under the Resident Coordinator system and displaying how the UN System is able to Deliver as One. The Fund translates the UN Secretary-General’s Call for Solidarity into collective action. • Highlight agency collaboration and show the fund is following the One UN model. Background: Its investment strategy is aligned with the ‘UN Framework for the Immediate Socio-Economic Response to COVID-19: Shared responsibility, global solidarity and urgent action for people in need’. • Highlight any specific results on gender equality and LNOB, as relevant. • Stories should be impactful and show your work is meeting critical needs in the context of the pandemic and supporting progress towards the SDGs, especially for vulnerable people. Ideally, stories will feature testimonials from the targeted groups. COMMUNICATIONS GUIDELINES 12

#Recover. Better. Together Messaging cont’d • Stories should be developed using the Issue, Action, Impact model. This means that each story should provide the context and background of the individual and the lead up to the interaction with the Programme, followed by the resulting success. • Though it is great to show personal stories and display impact on beneficiaries, RUNOs are also encouraged to share stories that highlight partnerships and display how programmes have a catalytic impact on systems, policies etc. • Consider which stories can best demonstrate the efficiency of UNCTs in quickly mobilizing agencies and partners to respond to the Socio-economic impacts of the pandemic. • The Fund’s investments are designed to protect and help accelerate the path towards the 17 Sustainable Development Goals. • Highlight results showing adoption of new technologies and innovations that could simultaneously advance resiliency and recovery 05 March 2021 COMMUNICATIONS GUIDELINES 13

#Recover. Better. Together Messaging cont’d Human Rights Based Approach/Leaving No One Behind • When selecting stories, a strong LNOB and Human Rights Based Approach should be carried from the programming into the communication strategy. • Beneficiaries should be described as agents of change in gaining access to their rights to health, food, education etc. rather than as passive recipients of charity. • Consider disability inclusion when developing communications materials and consider how to reach people with hearing loss, visual impairment and/or dyslexia (see guidelines on the Trello board). • Emphasize joint efforts to address gender inequalities, which have been exacerbated by the pandemic. 05 March 2021 COMMUNICATIONS GUIDELINES 14

#Recover. Better. Together Recommended communications outputs During a reporting period, RUNOs are recommended to deliver a minimum of the following communications materials, which should be shared with the COVID-19 MPTF Secretariat: • 2 -3 stories showing project impact and stories from beneficiaries (see example from Georgia) • High resolution photos to display the results of the project • Raw/untreated footage from project visits – meaning long and steady shots of people working on the project or of beneficiaries going about their day. Raw footage can be produced on smartphones to save costs (see tips for recording video on your smartphone here). • If the budget allows, we recommend to produce videos during the project stage (see good examples from Jamaica and Mongolia)

#Recover. Better. Together 12/4/2020 Graphics COMMUNICATIONS GUIDELINES 16

#Recover. Better. Together 05 March 2021 Photos and videos • Photos and videos should follow the above listed guidelines for messaging including a Human Rights Based Approached and be COVID sensitive e. i. displaying use of masks and observing 6 feet social distancing. • Photos should be high resolution (300 ppi or higher) • Size of videos should be sharable on social media platforms (preferably MP 4 format. Ratio 16: 9. HD (1920 x 1080 p)) COMMUNICATIONS GUIDELINES 17

#Recover. Better. Together 12/4/2020 Visibility of partners COMMUNICATIONS GUIDELINES 18

#Recover. Better. Together 05 March 2021 Visibility of partners • Across different communications materials and channels, partners should be provided visibility. That’s particularly important for financial contributors. • In addition to social media contents, please make sure that the local or regional offices of global contributors are invited to meetings and key events related to the joint programmes. • In press releases and stories please add a line mentioning that the programme is possible thanks to the contributions to the Fund by the global contributors. For example, “This joint programme is possible thanks to the contributions to the UN Response and Recovery Fund by the governments of Netherlands, Denmark, Switzerland, Norway, Sweden, Republic of Korea, Finland, New Zealand, Croatia, Iceland, Thailand, Slovak Republic and Cambodia” COMMUNICATIONS GUIDELINES 19

#Recover. Better. Together Contact For questions related to communications and branding contact: Nina Andersen Programme Officer, Secretariat of the Covid-19 Response and Recovery Fund E-mail: nina. andersen@undp. org COMMUNICATIONS GUIDELINES 20