Communications 1112 Exploration of Media What is Media

Communications 11/12 Exploration of Media

What is Media? In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but refers to a single medium used to communicate any data for any purpose.

What are the types of media that we use today? �Film �Television �Advertisement and Commercials �Internet �Newspaper

Topics we will discuss with respect to Media Violence – how it is portrayed Production – the process Interpretation – how it is percieved Messages – what is its purpose

Film �Violence �How is it portrayed? �Is it encouraged? �Production �What are the stages? �What goes into it? �Interpretation �How are ideas modernized to fit our society �Messages �What is the purpose and meaning? �Is there something more than entertainment?

TV �Violence �What is acceptable on TV? �Do we become desensitized to it? �Production �How it works behind the scenes! �Messages �What is in a TV series that other media cannot offer? �What is this phenomenon of reality TV?

Advertisements and Commercials �Interpretation �What are the different style of advertising? �Which are most effective? �Messages �What is the purpose of certain types of advertising? �How can it work? �Billboards

Internet �Violence �What does the internet provide for those seeking to do violent acts? �Why do people put messages on the internet before committing a violent act? • Interpretation • What to believe and what not to believe? • Can we filter out the bad and keep the good?

Newspapers and Political Cartoons �Violence �Is all we talk about in the news negative? �Interpretation �Is everything in the newspaper accepted as truth? �What important events have been recorded in this media?