COMMUNICATION STUDIES SEVEN TRADITIONS OF COMMUNICATION STUDIES DR

COMMUNICATION STUDIES SEVEN TRADITIONS OF COMMUNICATION STUDIES DR. MARQUITA BYRD DEPARTMENT OF COMMUNICATION STUDIES SAN JOSÉ STATE UNIVERSITY MARQUITA BYRD© 2012

TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELD Semiotics Phenomenology Rhetoric Cybernetics Socio Psych Socio Cultural Cause Me Effect Yo u Us Critical

Aristotle, Plato, Socrates Rhetoric RHETORIC Available Means of Persuasion: Influence and/or control

Phenomenology WE EXPERIENCE LIFE THROUGH OUR OWN LENSES Must be aware of Biases

Semiotics People Sign Symbol City of San Jose City Hall STUDY OF SIGNS AND SYMBOLS IN A SOCIETY Human beings and abstract

SOCIOPSYCHOLOGICAL Cause and Effect Event Behavior Event

SOCIO-CULTURAL We co-create reality Me You Us Shared cultural patterns and social structures

Shannon and Weaver CYBERNETICS: INFORMATION PROCESSING Noise, complex individualities, messages

CRITICAL Power, Discrimination, Oppression Critical Ways in which communication constructs and supports the use of power to oppress and ways that communication can reduce use of power to discriminate and oppress.

TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELD Semiotics Phenomenology Rhetoric Cybernetics Socio Psych Socio Cultural Cause Me Effect Yo u Us Critical