Communication skills Communication interference Communication interference 1 Use

Communication skills Communication interference

Communication interference: 1) Use of extremes: All black or all white. Patient may be viewed by pharmacist as robust and healthy or sick and dying 2) Use of labels: People tend to believe to persons with gious position. every man in a white coat is physician.

Communication interference: 3) Use of misevaluation : Patient or pharmacist may believe he knows everything about a certain topic. 4) Use of time constraints: Use lack of time as an excuse not to communication. 5) Use of space.

Barriers in Communication: 1)Enviromental barriers: Level of pharmacy counter separating the patient from pharmacist. Crowded and noisy pharmacy area. 2)Personal barriers: Lack of of confidence (low self esteem)

Barriers in Communication: l 3) Patient barriers: • Patients perceive the pharmacist as not being Knowledgeable. • No questions, do not listen to advice • Patient believe his condition is minor. l 4) Administrative barrier:

Barriers in Communication: 5)Time barriers: Choosing an inappropriate time to talk lead to communication failure. The time of the interacting is critical , because neither you nor the patient may be ready to communicate at a given time patient : need to relax. rge number of prescriptions need to be filled in a short time.