Communication plan Why create a communication plan Good

Communication plan

Why create a communication plan? § Good planning facilitates achieving the aims § Coordinate all communication efforts for the best possible effect § The plan also serves as a base for internal discussion and anchoring Communication plan, template v. Feb 2011 2

General terms § Information is strategic messages that lead to increased knowledge § Communication is the process of messaging based on interactivity between those involved in the process and leads to new attitudes or behaviour § Relation is the mutual involvement or joint commitments that lead to action and results. Communication plan, template v. Feb 2011 3

Background Communication plan, template v. Feb 2011 4

Description/analysis of current situation Communication plan, template v. Feb 2011 5

Definitions Communication plan, template v. Feb 2011 6

Limitations Communication plan, template v. Feb 2011 7

Aim of the communication Communication plan, template v. Feb 2011 8

Objectives for the communication Communication plan, template v. Feb 2011 9

Strategy for the communication Communication plan, template v. Feb 2011 10

Message Communication plan, template v. Feb 2011 11

Target groups/entities Communication plan, template v. Feb 2011 12

Channels/choice of media Communication plan, template v. Feb 2011 13

Governing parameters, measurement and follow-up of information and communication efforts Communication plan, template v. Feb 2011 14

Division of responsibilities Communication plan, template v. Feb 2011 15

Time and activity plan Communication plan, template v. Feb 2011 16

Communication budget Communication plan, template v. Feb 2011 17

Contact persons Communication plan, template v. Feb 2011 18

Appendices Communication plan, template v. Feb 2011 19

External phenomena Internal properties Helps the objectives Prevents the objectives being achieved be achieved S W Strengths Weaknesses O Threats Opportunities Communication plan, template v. Feb 2011 T 20

Time and activity plan Date Communication inputs, entities/target groups Communication plan, template v. Feb 2011 Message Channel Individual responsible 21

Contact persons Communication plan, template v. Feb 2011 22