Communication Plan Starbucks Franchise Devon Felton AET 560

Communication Plan: Starbucks Franchise Devon Felton AET 560 Dr. Renee Green January 2, 2014

Agenda • • How the plan will help the organization Launching the Communication Plan Technology needed Effectiveness of the plan Management’s response Generating feedback Addressing negative responses or feedback

Why a Communication Plan Preapproval Phase Communication plans to sell top management Developing the Need for Change Phase Communication plans to explain the need for change, provide a rationale, reassure employees, and clarify Table retrieved from page 320 the of steps in the Organizational Change change process Midstream Change Phase Confirming the Change Phase Communication plans to inform people of progress and to obtain feedback on attitudes and issues, to challenge any misconceptions, and to clarify new Communication plans to inform employees of the success, to celebrate the change, and to prepare the organization for the next change

Launching the plan http: //communicationplanstoday. blogspot. com/2011/11/launch-communication-plan-template. html

Technology Needed • Computers • Website • Email database • Website Managers • Survey builder google images

How do we know if the plan is working? We commons. Wikimedia. org

Management’s Response Some of the emotions people ma feel in response to change… Image retrieved from: http: //www. slideshare. net/Comms. Connect/jo-hardwick

Managing Negativity

Generating http: //www. printcopyfactory. com/blog/2014/03/top-tips-for-generating-customer-reviews/

Conclusion http: //www. ait. ac. th/education/Language. Center/ait-writing-services/guide-book/conclusion. html#. VKZFd. Cv. F 8 yc

References • Aisha, T. (2015). Let's Chick Chat. Retrieved from http: //letschickchat. org/how-negativity-made-me-happy/ • AIT. (2007 -2008). Retrieved from http: //www. ait. ac. th/education/Language. Center/ait-writing-services/guidebook/conclusion. html#. VKZFd. Cv. F 8 yc • Balle, L. (2015). Small Business. Retrieved from http: //smallbusiness. chron. com/measure-effective-communication 3180. html • Cawsey, T. , Deszca, G. , & Ingols, C. (2012). Organizational change (2 nd ed. ). Retrieved from The University of Phoenix e. Book Collection Database.

References (continued) • Communication. Plan. (n. d. ). Retrieved from http: //communicationplanstoday. blogspot. com/2011/11/launchcommunication-plan-template. html • Print and Copy Factory Corporation. (n. d. ). Your Marketing Resource Center. Retrieved from http: //www. printcopyfactory. com/blog/2014/03/toptips-for-generating-customer-reviews/ • Slideshare. (2014). Ensure network migration success with Change Management [Power. Point slides]. Retrieved from http: //www. slideshare. net/Comms. Connect/jo-hardwick.

References (continued) • Wikimedia Commons. (n. d. ). Retrieved from http: //commons. wikimedia. org/wiki/File: Volume_measurements_fro m_The_New_Student's_Reference_Work. svg