Communication Plan AET560 Stephanie Hankins July 11 2016

Communication Plan AET/560 Stephanie Hankins July 11, 2016 Gregory Dlabach, Instructor

Introduction Mc. Donald’s is committed to the growth and development of its products and employees. Mc. Donald’s has set goals to increase sales of its all-day breakfast menu items among existing customers and possibly expand into new customers. The organization understands the importance of clear, concise, and continuous communication between leadership and employees by acknowledging the role they play in the success of the organizational change process.

Benefits of a Strong Communication Plan • • • Increases employee comfort level Strengthens organizational culture Employees clearly see their contributions Develops communication across all levels Allows leadership and employees to work strategically together

Phases of the Communication Plan • • Executives Role Explanation of needed change Progress and feedback Success and future goals

Executives Role

Explanation of needed change • Video presentation from CEO • Manager & employee meetings • Review of sales numbers before & after breakfast campaign • Two hour interactive online sales training • Coaching on customer and employee interactions • Written change process provided for employees

Progress and Feedback Customer Surveys Employee Surveys Companywide Quarterly Newsletter Monthly restaurant meetings

Success and Future Goals • Visual Aids – Flow charts and maps with regional progress & future goals • Updated training in new hire orientation – Customer interactions – Product sales • Revised job descriptions & performance goals – Frontline employees – New climate • Incentives – Regional – Restaurant teams

Resistance Strategy • This will never work because…. – – – – – “we can’t control the customers” “management will never support our efforts” “why do we get blamed for everything” “I don’t get paid enough to make all these changes” “I don’t have time to attend trainings” “There probably going to fire people” “I’m not the issue, its my coworker” “Mc. Donald’s makes enough money already” “More work, same pay”

Conclusion

Resources Aiken, C. B. , Keller, S. P. (2007). The CEO’s Role in Leading Transformation. Mc. Kinsey & Company, New York: NY Cawsey, T. F. , Deszca, G. , & Ingols, C. (2012). Organizational Change: An action-oriented toolkit (2 nd ed. ). Thousand Oaks, CA: Sage Pyramid Image Retrieved from https: //www. google. com/imgres? imgurl=http%3 A%2 F%2 Fpreviews. 123 rf. com%2 Fimages% %2 Fstuartphoto 120500063%2 F 13482173 -Leadership-Pyramid-Showing-Vision-Values. Empowerment-and-Encouragement-Stock Image of Mc. Donald’s Retrieved from https: //www. google. com/imgres? imgurl=http%3 A%2 F%2 Fvign ette 2. wikia. nocookie. net%2 Flogopedia%2 Fimages%2 Fc 6%2 FIm. Loving. It. Large. png%2 Frevision%2 Flatest%3 Fcb %3 D 20150827223054&imgrefurl Image of People Retrieved from https: //www. google. com/imgres? imgurl=http%3 A%2 F%2 Fwww. bretlsimmons. com%2 Fwpcontent%2 Fuploads%2 F 2011%2 F 01%2 Fgap 2 success. png&imgrefurl=http%3 A%2 F%2 Fwww. bretlsimmons. com%2 Ft ag%2 Forganizational-learning

Resources Image of People Retrieved from https: //www. google. com/imgres? imgurl=http%3 A%2 F%2 Fwww. vapartners. ca%2 Fwp-content%2 Fuploads%2 F 2011%2 F 08%2 Fb 2 b-salesteam. jpg&imgrefurl=http%3 A%2 F%2 Falneycontkara. dynu. com%2 Fbusiness -communication-essay Johnson, S. (2016). How to Communicate Organizational Change. Retrieved from http: //work. chron. com/communicate-organizational-change-3264. html Spector, B. (2013). Implementing Organizational Change: Theory into Practice (3 rd ed. ). Upper Saddle River, NJ: Pearson The Many Benefits of Effective Communication Plans. Retrieved from http: //www. solari. net/documents/positionpapers/Solari- Many-Benefits-of-Communication-Plans. pdf Wikoff, D. (n. d. ). How to Communicate Effectively within the Change Process. Retrieved from http: //www. reliableplant. com/Read/23535/communicateeffectively-change-process