Communication Organisation Lecture 7 Communicating Information Communication between
Communication & Organisation Lecture 7 Communicating Information & Communication between Organisations Communication & Organisation Lecture 7 1
Communication & Organisation Lecture 7 2
500 Rapid Decline ? 490 Unit Sales 480 470 2001 2002 2003 Year Communication & Organisation Lecture 7 3
Communication & Organisation Lecture 7 4
19. 52 Communication & Organisation Lecture 7 5
Communication & Organisation Lecture 7 6
Communication & Organisation Lecture 7 7
Communication & Organisation Lecture 7 8
Communication & Organisation Lecture 7 9
Communication & Organisation Lecture 7 10
Communication & Organisation Lecture 7 11
Communication & Organisation Lecture 7 12
Communication & Organisation Lecture 7 13
Communication & Organisation Lecture 7 14
Communication & Organisation Lecture 7 15
Images • • • Convey brand identity e. g Nike Carry brand values e. g Body Shop Images can be personalised Can be modified overtime e. g Coca-Cola Give an indication of the business you are in e. g water companies • Tend not to be overcomplicated • Traverses cultures Communication & Organisation Lecture 7 16
• Companies have rules stating how their logo can be applied • E. g British Airways ‘stuffy image’ • E. g BBC 2 ‘stuffy image’ • Consistent across all documents and corporate communication Communication & Organisation Lecture 7 17
• Gives ‘added-value’ to products and services • Should encourage people to trust and enjoy dealing with the company • Builds relationship with other stakeholders e. g ‘the City’ • Gives long-term recognition Communication & Organisation Lecture 7 18
Communication & Organisation Lecture 7 19
Communication & Organisation Lecture 7 20
House-Styles • Consistent across all communications • Communicates corporate values • Can be adapted for different aspects of the business • Globally consistent Communication & Organisation Lecture 7 21
Consistent Style in ? Letter Headings and…………. . Communication & Organisation Lecture 7 22
All communications must be consistent • All advertising • Point of Sale • Letters and faxes • Web sites Communication & Organisation Lecture 7 23
• Newsletters • Reports • All public presentations • Uniforms • Livery on vehicles • Signage Communication & Organisation Lecture 7 24
Questions? Communication & Organisation Lecture 7 25
Group Exercise You are to start your own business: • Choose the type of business • Consider what communication materials you will require and why. • Determine the Style you will use and Why? Communication & Organisation Lecture 7 26
- Slides: 26