Communication Models MODEL 2 SHANNON WEAVER This model

Communication Models

MODEL #2: SHANNON & WEAVER This model was created in 1949. This model was designed to be practical!

MODEL #2: SHANNON & WEAVER The basis for this model was a study of telephone conversations over a very lengthy 2 -year time.

MODEL : SHANNON & WEAVER There are 5 components to communicating a message

Shannon and Weaver Model Transmitter = Phone T

Shannon and Weaver Model Transmitter = Phone T Receiver = Phone R

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone R

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone R R

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone N R R NOISE

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone N R R NOISE Static or Connection

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone N R R NOISE Static or Connection Mental or Electronic

Shannon and Weaver Model Transmitter = Phone S T Sender = Info Source Receiver = Phone N ? R R NOISE Static or Connection Mental or Electronic

Shannon and Weaver Model Transmitter = Phone S Receiver = Phone T N R R Channel = phone line Sender = Info Source Altered Message = Confusion ? NOISE Static or Connection Mental or Electronic

What does this mean in terms of Luxury Advert’s. . ? The Sender – The information source is who is sending the information In the Luxury Advert – the information source is the advertising company and the messages in the luxury advert itself

What does this mean in terms of Luxury Advert’s. . ? The Message – is the advert that will contain many signals that will make up the message In the Luxury Advert –the main message in my advert is that this product is luxurious and if you buy it you will. . . Look amazing, be super fashionable, look elite, ect

What does this mean in terms of Luxury Advert’s. . ? The Transmitter – Is the image that will contain many signals that will make up the message In the Luxury Advert– these signals will be in the form of design elements & principles, Gestalt principles, font and colour on the Luxury Advert itself

What does this mean in terms of Luxury Advert’s. . ? The Channel– is the media used to convey the message In the Luxury Advert– in this case it is the print source – building canvas, bus-side advert, magazine advert or a billboard

What does this mean in terms of Luxury Advert’s. . ? The Noise– usually refers to background noise that makes the message hard to understand In the Luxury Advert– in this case it could be › that the image is pixelated › or advert is covered by objects or dirt and grime or water stained, or ripped or torn › Or it could be a bus, billboard or building advert and it is covered by a tree or another object

What does this mean in terms of Luxury Advert’s. . ? The Receiver– who receives the message **Did your target audience receive the message – Why/not? In the Luxury Advert– there are 2 receivers › 1. the advertising company that hired you to do the job. They will look at the advert first and they give you feedback on the advert › 2. the target audience – they will decode the messages in the font, colour, layout, Gestalt principles and design elements and principles

What does this mean in terms of Luxury Advert’s. . ? The Destination– Who the message has reached In the Luxury Advert– and that is ultimately the target audience. The target audience will gravitate to things that interest them. › Others that the Luxury Advert is not targeted to will not take as much notice.

Watch this clip and take note of: › how you try to make sense of the info presented › When it becomes too fast or NOISEY meaning is lost › http: //www. youtube. com/watch? v=nelmtf. Xzj. ZI

How this fits into your portfolio