Communication models Daniel 4970 M 025 Mandy 4970

Communication models 指導老師：鄭鼎寶 Daniel 組員： 4970 M 025 鄒夢雨 Mandy 4970 M 066 余夢香 Sunny 1

Communication tutorial 個別解釋 ＞Communication： is a process an evolution 演進 it’s not static 靜態 Models are one way to examine the different parts 審查 of the communication process. 2

Linear model 單向 Sending Receiving Messages Meaning 意義 Encode 編碼 Transmit 傳送 Meaning 解碼 背景 Context Channel Decode Perceive Linear communication is one way communication, like a book , TV, or magazine ad, where no immediate 立即 feedback is possible. 反饋 3

Interactional model 互動. 雙向 Messages Perceive Decode Transmit Encode Meaning Encode Transmit Decode Perceive Context Channel Interactional communication is two way, like a telephone conversation. 會談 Communicators obtain feedback to ensure the message was received. 獲得 確保 4

Transactional model Perceive Messages Transmit Encode Decode Meaning Encode Transmit Nonverbal Message 非言語交際 Channel Context Meaning Decode Perceive Transactional models depict face to face 描繪 communication where verbal and nonverbal messages 口語 非口語 can be sent and received simultaneously. 5 同時地

Lasswell model Who say What in Which channel to Whom with What effect (5 W) Who Advertiser Strategies and plans about target say What Creative Which channel to Whom Receiver (target audience) What effect 6

AIDMA model Advertising guide consumers occurrence of psychological changes Values and Lifestyles (VALS) Consumersemotional noted (attention) of the ad Attention state followed by interest and read on Interest (customer’s needs and physical wants) culture try tostate buy produce Desire Context remember advertisement’s content Memory gender region production of the Purchase Action age 7

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