Communication for Health Education LECTURE BY RIFFAT SULTANA

Communication for Health Education LECTURE BY: RIFFAT SULTANA/ DR. MUHAMMAD SHOAIB DEPARTMENT OF COMMUNITY MEDICINE (MBBSMC)

OBJECTIVES �Students will be able to: �Define Health Communication �To identify the nature and causes of communication breakdown in health care �Students will be able to analyze communication problems effectively, and propose potentially effective responses in interpersonal/intercultural, organizational, political, and/or health contexts.

Outlines… �Definition of communication �Goals of communication �The communication process �Types of communication

Communication �Communication can be regarded as two way process of exchanging or shaping ideas, feelings and information. �It is a process necessary to pave way for desired changes in human behaviour, and informed individual and community participation to achieve predetermined goals

Goals of Communication �Cognitive ………………. . (Knowledge) �Affective…………………. (behaviour) �Psychomotor……………(skills)

Communication skills Speaking Reasoning Reading Writing Listening

The Communication Process

1. Sender �Must know: Objectives Audience Message Channels Abilities limitations

2. Receiver �Receiver or audience It may be of two types a) Controlled b) Uncontrolled

3. Message �A good message must be Inline with the objectives Meaningful Based on felt need Clear and understandable Timely and adequate Interesting Culturally and socially appropriate

4. Channels of communication �The total communication is based on three media system Interpersonal communication Mass media Traditional or folk media

5. Feedback �Feedback is generally obtained through opinion a) Polls b) Attitudes c) Surveys d) Interviews

Types of communication 1. One-way communication(Didactic methods) 2. Two-way communication ( Socratic method) 3. Verbal communication 4. Non-verbal communication 5. Formal and informal communication 6. Visual communication 7. Telecommunication and internet

The End