Communication Components of Communication Context Sender Encoder Message
- Slides: 13
Communication
Components of Communication • • • Context Sender (Encoder) Message Channel Receiver (Decoder)
Process of Communication
Process of Communication • • • Stimulus Ideation Encoding Transmission Decoding Feedback
Channels of Communication Non-verbal Verbal Appearance Movement of Body Postures Gestures Facial Expressions Eye-contact Touch Smell Written symbols (Written) Uttered sounds (Oral)
Elements of Communication • Verbal Language • Paralanguage • Body language
Types of Communication Depending on the Elements of Communication • Face to Face Communication • Telephonic Conversation • Written Communication
Business Communication
Levels in Business Organizations Super-ordinates Co-ordinates Sub-ordinates
Flow of Communication within an organization 1 - Horizontal Communication 2 - Vertical Communication i- Upward ii- Downward 3 - Diagonal Communication
Horizontal Communication • Takes place between the colleagues (at the same level) Examples: i- Face-to-face discussions ii-Telephonic talks iii-Periodical meetings
Vertical Communication • Takes place between: super-ordinates and sub-ordinates i- Upward (from lower level to higher) Examples: Social gatherings, reports, applications, suggestions ii- Downward (from higher to lower) Examples: Orders, Circulars, Policy statements
Diagonal Communication • Takes place across different levels of an organization between the people who may not have a direct reporting relationship Examples: i- General notices ii- Informal meetings iii- Formal conferences
- Sender of message
- The source or sender of an advertising communication
- The sender has an idea
- When a sender selects and organizes message to be sent
- Sender encoding message decoding receiver
- The sender of an integrated marketing communication
- Nonagist
- High context vs low context culture ppt
- Linguistic context examples
- Soal essay komunikasi verbal
- Definition of informal letter
- Clarity and completeness
- Sender and receiver
- Sender's field of experience