COMMUNICATING WITH IMPACT AND EMPATHY DURING A CRISIS
- Slides: 17
COMMUNICATING WITH IMPACT AND EMPATHY DURING A CRISIS Presented by Jeff Black, Founder & CEO
Television Background . com
Black Sheep Clients
Black Sheep Clients Appearing On…
10% Rule for Strengthening your Professional Presence in a Crisis React vs. Respond
EM TION + FACTS = CARING STRENGTH
The Power of 3 Key Messages
Chronological Order A+B=C vs. Compelling Order C=A+B=C
Black Sheep’s 3 C Strategy in a Crisis Control-Concern-Collaboration
Why do people fear the media… when instead, we should prepare for it.
Would one of your employees tell the media… “NO COMMENT”
A-C-C Aware – Care - Connect “We’re aware of the situation … We care about our (employees) … The best way that I can help you at this time is to connect you with (Insert Name Here), our organization’s spokesperson. May I get your contact info, so that he/she can get in touch with you directly? ”
Your Words Matter – Choose Carefully! “We’ve launched an investigation about these alleged allegations…”
What does it take to communicate with impact and empathy today?
Before I Conclude… Black. Sheep. Unleashed. com
“Lead with all of your heart. Go forth and show all of your marvelous works. ”
Please be safe and well! Jeff Black Jeff@Black. Sheep. Unleashed. com
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Empathy and establishing trust with individuals
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Empathy in friendships
Sympathy vs empathy
What is communication without words
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