Common Stakeholder Roles Financial Beneficiaries Experts ies Regulators

Common Stakeholder Roles Financial Beneficiaries Experts ies – Regulators Bene ficiar Functional Beneficiaries it’s fo r the m! Political Beneficiaries Social Beneficiaries Negative Stakeholders Operational Stakeholders Interfacing Stakeholders

Stakeholders in a Typical System The Wider Environment The Containing System Interfacing System Financial Beneficiary Political Beneficiary Functional Beneficiary Owner The System Normal Operator The Product or Service Negative Stakeholder Regulator Operational Support Champion Maintenance Operator The Public Purchaser Sponsor Developer

Mansion Old Town School

Influences on a Product Manager The Wider Environment The Containing System Interfacing System User / Consumer Pressure to make game enjoyable Competitor (Negative Stakeholder) The System Maintenance Operator The Product (a Video Game) Player (Functional Beneficiary) Pressure to innovate Player (Normal Operator) The Public Operational Support Politician Director Shareholder (Financial Beneficiaries) Pressure to make profit Media Regulator Product Manager (Purchaser) Developer Pressure to regulate violent & sexual imagery

Discovering from Operational Roles Wider Environment Business Functions & Qualities Interfaces, inc. Performance, Availability Containing System Beneficiaries System Product or or Service Operators User Interface, inc. Performance, Availability Neighbours Known Issues

Discovery Contexts and Sources • Interviews • Scenario Workshops • Working as an Operator • Observation & Fieldwork Beneficiaries Neighbours Product or Service Operators • Fault Reports • Change Requests • User Modifications • Product User Groups

Requirements from Non-Operational Roles Legislation Government Mass Market Safety, Standards, Environmental Product or Service Regulator Consumer Preferences The Public Concerns

Discovering from Non-Operational Roles • Lobbying Government Mass Market • Market Surveys • Prototypes • Trials • Analogous Products • Competitors • Observation Product or Service • Safety Cases • Standards • Negotiations Regulator The Public • Public Meetings • Focus Groups • Questionnaires