Commercializing RDF Semantic Software Solutions for Enterprise Web

“Commercializing RDF” Semantic Software Solutions for Enterprise Web Management Presented to November 2003 International World Wide Web Conference 2004

Vision Disruptive Technology “Brandsoft believes that RDF is to enterprise software what IP was to networking. . . RDF gives control of data and metadata back to the customer…. . . just like IP gave control of the network back to the customer” May 2004

Business Context RDF (meta data) based solutions help: RDF + XML 1. enable accountability… so companies can better execute their business strategies… using their next generation web site 2. enable computers to perform more of the web, content administration, and workflow related processing…saving time and money 3. CEO and executive team manage a company’s resources (RDF): people, processes, and systems across the May 2004

Today’s Corporate Web Problem Gaining Control Web sites: are hard to consistently maintain …. relate…. and update content and data…. in a timely cost effective manner…. . so … the site(s) do not consistently reflect the latest corporate, brand, and product strategies n Resources l n Governance l n little or no publishing accountability or controls Revenue growth l l n include people, processes, unstructured and structured data misaligned departmental strategies inability to respond quickly to market changes Cost structure l l redundant infrastructure resources too many point-product solutions May 2004

Enterprise Web Management (EWM) EWM Defined Process of controlling and executing publishing across the extended enterprise using the Web as the process engine May 2004

Our Solution Integrated “smart enterprise suite” of “model driven” software for Enterprise Web Management standardization to: - control costs - control publishing - respond to change May 2004

How Do We Do It - RDF Models Other Models Publishable Object Model Vocabulary Model Organization Model May 2004

Benefits To Customers Ability to “execute” business strategies better by: n n collaboration to connect organizations, people, processes, and content leveraging metadata to drive work-flow, integrate applications, and manage localized content n reducing cost of overall web presence n having computers do more of the work n improving web visitor experience via: l consistent look, feel, and navigation l no dead links l cross selling and rendering of related content May 2004

A Day In The Life… A day in the life of enterprise users… managing content and publishing… to the Web and other areas… May 2004

Creating Content Users create content with standard tools Email is used to communicate with the desired groups A day in the life… People may have content authored, contribute, or originate using various tools and processes Users build content with their tools of choice for publishing to various areas Word, Notepad, Dreamweaver… Content is stored in the user’s local file system Users create static content on a local system for publishing May 2004

Marketing Services Brandsoft Page Publisher Templates control brand identity, enterprise visual standards, and Web page headers and navigation A day in the life… Marketing Services uses Brandsoft Page Publisher to build templates which may be ‘locked’ Brandsoft templates provide publishing controls May 2004

Process Automation Brandsoft Process Manager’s workflow is controlled via the enterprise Web site and email with entitled sign-in for users involved in the process A day in the life… Brandsoft uses a browser-based forms system to manage adds, changes, and deletes for publishing Brandsoft Process Manager automates these processes using email notifications and alerts when initiating sign-in to the enterprise home page Brandsoft Process Manager provides publishing automation May 2004

Benefits To (ISV) Brandsoft n n n unique flexible offering: “model driven software” and “queries” enable application intelligence and business rules (gained from RDF models) extend product functionality without changes in code, thus reducing overall development costs leveraging metadata to cost effectively drive integration of disparate third party applications May 2004

Thank you! Presented to Frank Careccia November 2003 CTO Brandsoft, Inc. fcareccia@brandsoft. com 408. 356. 8316 May 2004