Commercial Reflection Questions By Katherine Abreu How Does
Commercial Reflection Questions By Katherine Abreu
How Does Your Product Use Or Challenge Conventions? The genre of the commercial is seen as whimsical and has a very fun tone. The product does not have an actual storyline, but instead has different shots that come together to create a whole idea. All shots are different from each other and include a playful tone. For example, one scene shows three girl walking to the beat of the background music. This creates a playful feeling which is a key element to the whimsical genre. The video fits nicely with the genre by playing with certain aspects like dancing and simple, short scenes. They typical things that are usually shown in whimsical products are bright colors and an exaggeration of real life. As mentioned before, the commercial follows this quite well by using fun colors and by being in the bright outdoors.
How Does It Represent Social Groups Or Issues? Since the product has a whimsical feeling, it doesn’t represent many issues or social groups. However, the product could represent teenagers as a social group. Teenagers are always looking for a fresh product to buy. This age group is especially fond of shoes. The product appeals to this social group the most as it’s target audience. Therefore, it represents them as a social group especially since the actors in the commercial are teenagers.
How Does Your Product Engage With Audiences? The product engages with audiences through the object it is advertising. The video will become viral because of it’s classic resemblance to other popular commercials that include advertising by different shots to showcase an object. The video will get audiences attention through it’s catchy background music “ Another One Bites the Dust” by Queen. The product will also attract the audiences by it’s featured item, Converse All Stars. Both of these elements are well know to the general public and will grab attention by it’s familiarity. The commercial is different from others because it resembles commercials from years ago in which they use simple shots one after the other to create a tone and attract the audience. It is also different from other commercials because it is based on showing the diversity of the featured items while others may only show one element of an item.
How Would It Be Distributed As A Real Media Text? The product would get out to the market through television. I would first put the product out on television since it is the quickest way to get audiences to see commercials. Secondly I would distribute it through You. Tube and Social Media advertising spots on websites so that it could reach more people. It would be produced as a sharable video to increase the amount of views. It would be marketed through ads on other videos and on well know websites that allow advertisements such as Facebook or Google. Lastly, the product would be distributed through a major TV corporation or channel like FOX or ABC. These methods will help distribute the product to many people.
How Did Your Production Skills Develop Throughout This Project? My production skills have certainly grown since the last project. I would consider my skills to have become stronger. With camera usage, I am much more confident in what I am doing and am quick in positioning the camera the way I want and using it the way I need. I feel more comfortable with using the rest of the equipment as well. I have noticed my ability to call for certain types of angle shots and know where it is appropriate to use and what should come after. Since editing was mostly down by one of my group members and I and a friend only supervised it was harder to grow in my editing skills. However, it is easier for me to recognize the transitions and effects that are used when creating a video. I enjoyed how the many different effects can allow you to play with your creativity. However, I disliked that there are many effects that are specific to certain videos and are hard to use in certain areas. Overall, I feel that my skills have grown throughout this project and will hopefully continue to grow.
How Did You Integrate Technologies – Software, Hardware, And Online- In This Project? Some technology that I used was i. Movie and Power. Point. Other than these, I did not use much software. I used them for the project by editing by i. Movie and using Power. Point to create the Reflection Questions. Some of the hardware that I used was a hard drive/flash drive, the keyboard of the laptop, the memory card, and the camera. I used this to create the product by filming and importing/exporting the videos. For online technologies, I used websites like You. Tube, Google, and Word. Press. You. Tube was used to find the background music to go along with the product. Google was used to find logos and pictures that would be used in editing the commercial. Lastly, Word. Press was used to share my group members and my progress in this project and the ideas for the product.
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