Comm 3357 1 24 19 Box office Sports

  • Slides: 15
Download presentation
Comm 3357 1 -24 -19

Comm 3357 1 -24 -19

Box office Sports Drama Totals Rank Title (click to view) Studio Lifetime Gross /

Box office Sports Drama Totals Rank Title (click to view) Studio Lifetime Gross / Theaters Opening / Theaters Date 1 The Blind WB Side $255, 959, 475 3, 407 $34, 119, 3 72 3, 110 11/20/09 2 Rocky IV UA $127, 873, 716 2, 254 $19, 991, 5 37 1, 325 11/27/85 3 Rocky III UA $125, 049, 125 1, 317 $12, 431, 4 86 939 5/28/82 4 Seabiscuit Uni. $120, 277, 854 2, 573 $20, 854, 7 35 1, 989 7/25/03 5 Rocky UA $117, 235, 147 - n/a 6 Remember BV the Titans $115, 654, 751 2, 803 $20, 905, 8 31 1, 865 7 Creed $109, 767, 581 3, 502 $29, 632, 8 23 3, 404 11/25/15 Million WB (NL( $100, 492, - 11/21/76 9/29/00

Sports Statistics • Super Bowl: What companies, brands, demographics to go after? • NBA:

Sports Statistics • Super Bowl: What companies, brands, demographics to go after? • NBA: How people watch games? League pass, illegal streams. Big Market vs Small Market and who tunes in. • Soccer: How to watch in US? Time difference. • Niche sports: How to watch in US? Spending money to go to games.

Sports Broadcast rights • Rights holders have right to broadcast in their territory •

Sports Broadcast rights • Rights holders have right to broadcast in their territory • Renegotiated every few years • Made back through advertising • Rights to global sports Olympics, World Cup

Disadvantage of switching • NWSL has changed multiple times for different streaming options •

Disadvantage of switching • NWSL has changed multiple times for different streaming options • You. Tube had best quality, low ad generation • Go 90 through Verizon, free streaming to cell phones, defunct • http: //www. nwslsoccer. com/, own streaming service • Lifetime game of the week on TV and streaming, ESPN+ for all soccer

The reason to keep cable

The reason to keep cable

Alternative streaming packages • NBA League Pass (local blackout) • Pirated streams • Fubo

Alternative streaming packages • NBA League Pass (local blackout) • Pirated streams • Fubo TV • Other ways to watch • Going over to friends house/bar

Second Screen Experience • Checking twitter during NBA games • Checking twitter during Superbowl

Second Screen Experience • Checking twitter during NBA games • Checking twitter during Superbowl • Checking twitter/IG while watching soccer • Catching up on sports through twitter/IG

FUBO TV

FUBO TV

G League and Twitch • https: //www. twitch. tv/videos/245953429 • Statistical overlays • Streamers

G League and Twitch • https: //www. twitch. tv/videos/245953429 • Statistical overlays • Streamers can create their own commentary • Culture around Star. Craft streamers • Raising money through sponsorships, tips

Data Danger • “Having their own direct-to-consumer streaming services lets them collect and analyze

Data Danger • “Having their own direct-to-consumer streaming services lets them collect and analyze granular information on sports fans’ viewing behavior. ” • What that could look like if your social is tied directly to what you were streaming? • Variety article

Blogs • • • Dom Brady Cat Sammie Bret

Blogs • • • Dom Brady Cat Sammie Bret

Discussion Activity • If you were Facebook/Amazon/Netflix/Google • Which sports event broadcast package would

Discussion Activity • If you were Facebook/Amazon/Netflix/Google • Which sports event broadcast package would you go after? • And why? • Specifically how would you make more money than another distributor? • Ex. NBA through Twitter