COMM 2320 FUNDAMENTALS OF MEDIA PRODUCTION PREFACE Audience

COMM 2320 FUNDAMENTALS OF MEDIA PRODUCTION

PREFACE Audience Analog to Digital – Starts-Finishes Analog – Storage-Manipulation Digital Equipment orientation Similarities/differences

INTRODUCTION Stages of Production All stages co-reliant – No-fix in post – Digital most useful in post None most important Weak link theory

PREPRODUCTION Primarily - written – Proposals, Premise, treatments – storyboards, scripts Budgets Planning

PRODUCTION Equipment operation – Setting up – Rehearsals – Shooting (multi or single camera) – Recording Acquiring

POST PRODUCTION Editing Sweetening/correcting Preparation for distribution Digital Manipulating – Film, Audio, Video, Multimedia

DIGITAL vs. ANALOG Why digital – Quality, Permanence, Duplication – Ease of manipulation – Does not eliminate other media All stages – Pre- writing, budget, storyboards, – Prod. -recording, lighting – Post - editing, storing, transmission Differences in cost/efficiency

SHORT HISTORY Who’s on first Audio -1870 Film - 1890 Video - 1939, 1908, 1925 Multimedia - 1970 s

TERMINOLOGY New vocabulary-syntax-grammar Use glossary TV/Video/Film/Audio/Multimedia Electromagnetic energy – Sound to RF p. 17

PRODUCTION CHOICES Single vs. multiple camera Studio vs. field/location/remote Positive vs. Negative experience Murphy’s Law

PRODUCTION TEAMS Hierarchically vs. cooperative p. 21 Creative staff vs. Production crew Above line vs. Below line p. 22 Motion Picture Studio p. 24 Television Station p. 25 Recording Studio p. 28 Multimedia Studio p. 30

VISUALIZATION Rhetorical vs. artistic persuasion Realism – Invisible production Modernism – Experimental Post Modernism – Audience involvement – Enhanced by digital technology