COMM 2320 FUNDAMENTALS OF MEDIA PRODUCTION PREFACE Audience

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COMM 2320 FUNDAMENTALS OF MEDIA PRODUCTION

COMM 2320 FUNDAMENTALS OF MEDIA PRODUCTION

PREFACE Audience Analog to Digital – Starts-Finishes Analog – Storage-Manipulation Digital Equipment orientation Similarities/differences

PREFACE Audience Analog to Digital – Starts-Finishes Analog – Storage-Manipulation Digital Equipment orientation Similarities/differences

INTRODUCTION Stages of Production All stages co-reliant – No-fix in post – Digital most

INTRODUCTION Stages of Production All stages co-reliant – No-fix in post – Digital most useful in post None most important Weak link theory

PREPRODUCTION Primarily - written – Proposals, Premise, treatments – storyboards, scripts Budgets Planning

PREPRODUCTION Primarily - written – Proposals, Premise, treatments – storyboards, scripts Budgets Planning

PRODUCTION Equipment operation – Setting up – Rehearsals – Shooting (multi or single camera)

PRODUCTION Equipment operation – Setting up – Rehearsals – Shooting (multi or single camera) – Recording Acquiring

POST PRODUCTION Editing Sweetening/correcting Preparation for distribution Digital Manipulating – Film, Audio, Video, Multimedia

POST PRODUCTION Editing Sweetening/correcting Preparation for distribution Digital Manipulating – Film, Audio, Video, Multimedia

DIGITAL vs. ANALOG Why digital – Quality, Permanence, Duplication – Ease of manipulation –

DIGITAL vs. ANALOG Why digital – Quality, Permanence, Duplication – Ease of manipulation – Does not eliminate other media All stages – Pre- writing, budget, storyboards, – Prod. -recording, lighting – Post - editing, storing, transmission Differences in cost/efficiency

SHORT HISTORY Who’s on first Audio -1870 Film - 1890 Video - 1939, 1908,

SHORT HISTORY Who’s on first Audio -1870 Film - 1890 Video - 1939, 1908, 1925 Multimedia - 1970 s

TERMINOLOGY New vocabulary-syntax-grammar Use glossary TV/Video/Film/Audio/Multimedia Electromagnetic energy – Sound to RF p. 17

TERMINOLOGY New vocabulary-syntax-grammar Use glossary TV/Video/Film/Audio/Multimedia Electromagnetic energy – Sound to RF p. 17

PRODUCTION CHOICES Single vs. multiple camera Studio vs. field/location/remote Positive vs. Negative experience Murphy’s

PRODUCTION CHOICES Single vs. multiple camera Studio vs. field/location/remote Positive vs. Negative experience Murphy’s Law

PRODUCTION TEAMS Hierarchically vs. cooperative p. 21 Creative staff vs. Production crew Above line

PRODUCTION TEAMS Hierarchically vs. cooperative p. 21 Creative staff vs. Production crew Above line vs. Below line p. 22 Motion Picture Studio p. 24 Television Station p. 25 Recording Studio p. 28 Multimedia Studio p. 30

VISUALIZATION Rhetorical vs. artistic persuasion Realism – Invisible production Modernism – Experimental Post Modernism

VISUALIZATION Rhetorical vs. artistic persuasion Realism – Invisible production Modernism – Experimental Post Modernism – Audience involvement – Enhanced by digital technology

TYPOLOGY OF MASS MEDIA AUDIENCE Media Audience isTYPOLOGY OF MASS MEDIA AUDIENCE Media Audience is
Audience Analysis Audience Centeredness Keep the audience firstAudience Analysis Audience Centeredness Keep the audience first
Audience What is a audience An audience isAudience What is a audience An audience is
Radio Audience United Kingdom Overview Audience Research AudienceRadio Audience United Kingdom Overview Audience Research Audience
Preface Preface Introduction 1 1 The tasks andPreface Preface Introduction 1 1 The tasks and
PREFACE TO LYRICAL BALLADS PREFACE TO LYRICAL BALLADSPREFACE TO LYRICAL BALLADS PREFACE TO LYRICAL BALLADS
COMM 384 Mass Communication Law Preface to theCOMM 384 Mass Communication Law Preface to the
Audience During the entire production the audience hadAudience During the entire production the audience had
Audience reactions to media personae Audience members canAudience reactions to media personae Audience members can
Audience Research In media studies audience is theAudience Research In media studies audience is the
Audience reactions to media personae Audience members canAudience reactions to media personae Audience members can