Comm 2302 3 92916 Messages signs and meanings

Comm 2302 -3 9/29/16

Messages, signs, and meanings • A sign is anything (a color, a gesture, a wink, an object, a mathematical equation, etc. ) that stands for something other than itself. • Image itself is a concept (Image of a cat)

Activity • In pairs, pick a sign, draw a symbol associated with the sign, and then list at least 3 meanings of that sign and explain the contexts where the meaning is different. • Example • Red (Sign) • Stop sign (US) (Symbol) • Stop, left wing, danger, turning red, etc (Meanings)

Blog Posts • Leah – Michael Jackson tribute, black ribbon, death, dance moves, Black and White reference to one of his songs • Sam – Amazon’s A to Z arrow, smile, happiness, consumer satisfaction, a to z also large inventory, quality service • Nikil – Gogurt: athletic kids doing tricks and having matching colors, myth of consuming this product and performing stunts • Jackson – Prescription drug ads, music is cheerful, guitar, laid back drums, chimes, joyful, while you listen to all the side effects • Liz- East of Eden and the story of Genesis

Connotive chain

Main elements

Connotive Chain

Layout and Design

Sets of signifieds

Ambiguity

Chains of connotations

Activity • Connotive chain • Pick an advertisement spokes logo and create a connotive chain with imagery that relates to the previous sign • How do these connotations show up in advertisements using this logo • Tony the Tiger = Strong, Fun, Child friendly, Enthusiastic • Bandana = Human like = Not scary = Trusting • Physique = Works out a lot = Naked = Sexuality = Furry Culture