Comm 2302 2 92916 Messages signs and meanings

Comm 2302 -2 9/29/16

Messages, signs, and meanings • A sign is anything (a color, a gesture, a wink, an object, a mathematical equation, etc. ) that stands for something other than itself. • Image itself is a concept (Image of a cat)

Activity • In pairs, pick a sign, draw a symbol associated with the sign, and then list at least 3 meanings of that sign and explain the contexts where the meaning is different. • Example • Red (Sign) • Stop sign (US) (Symbol) • Stop, left wing, danger, turning red, etc (Meanings)

Blog Posts • Rachel – Olay ad with Katie Holmes, blue color, luminous, pearls are elegant, famous and beautiful spokesperson • CADUNCAN 1 - Balm cosmetic line, packaging and names of products include handsome men, different male names for each color • Blue – Pet food packaging designed for pet owners, cute cats on bags, (also how the different foods are named, Salmon and Whitefish) • Ben – Business suits and position of power, luxury, wealth • Brannen – Ambiguity of advertising weight lifting ads, videos to show yes I should go here to work on my speed

Connotive chain

Main elements

Connotive Chain

Layout and Design

Sets of signifieds

Ambiguity

Chains of connotations

Activity • Connotive chain • Pick an advertisement spokes logo and create a connotive chain with imagery that relates to the previous sign • How do these connotations show up in advertisements using this logo • Tony the Tiger = Strong, Fun, Child friendly, Enthusiastic • Bandana = Human like = Not scary = Trusting • Physique = Works out a lot = Naked = Sexuality = Furry Culture