Combining the Cloud with the Computing Enabling Cloud

Combining the Cloud with the Computing Enabling Cloud Computing for the Enterprise Michael Cucchi, Director - Product Marketing

Public Clouds Powering a Better Internet © 2011 Akamai

Public Cloud Computing Powering a Better Internet © 2011 Akamai

Barriers to Public Cloud Adoption Cloud servers reside in big data centers, farther away from the end user Consequences: Performance degradation and increased vulnerability Saa. S End User NAP Paa. S NAP Iaa. S Powering a Better Internet © 2011 Akamai

Akamai Cloud for Distributed Computing Deploy servers into thousands of ISPs close to applications & end users • 100, 000+ Servers 1, 500+ Locations 900+ Networks • Akamai “edge” is within one network hop of 90% of Internet users • Transparent to end-users and applications • Managed services based on DNS resolution Powering a Better Internet © 2011 Akamai

Cloud Optimization – Performance & Uptime No hardware, no software, no application changes Cloud Infrastructure very close Globally Distributed Edge. Platform Application User Employee Partner Customer 1. Path Optimization – latency, packet loss 2. Transport Optimization - TCP 3. Application Optimization – HTTP(s) Powering a Better Internet © 2011 Akamai

Real-Time Path Optimization Optimizing Latency & Packet Loss – www. akamai. com/DV 2 Powering

Availability Issues with the Internet Example: Mideast Cable Cut Loss for pair, India, All 100 60 40 20 Internet 18 b Fe 16 b Fe 14 b Fe 12 b Fe 10 Fe b 08 b Fe 06 b Fe 04 Fe b 02 b Fe 31 Ja n 29 n Ja 27 n Ja n 25 0 Ja Loss (percent) 80 Optimized Paths Powering a Better Internet © 2011 Akamai

Putting Cloud Optimization to Work Global Saa. S Application running on Infrastructure-as-a-Service 59 60 50 Seconds 40 30 30 20 12 16 15 8 10 6 8 0 Australia Asia Iaa. S Europe North America With Optimization Powering a Better Internet © 2011 Akamai

Putting Cloud Optimization to Work Customer portal – 4 -step business transaction accelerated Internet

VDI Cloud Acceleration (in country) With Optimization Without 200 180 160 Seconds 140 120 100 82 69 80 60 40 34 46 30 20 0 Presentation Browsing File Transfer Powering a Better Internet Viewing Pictures © 2011 Akamai

Integrated Delivery for Public Clouds “Industry leaders announce a strategic relationship to provide businesses with hosting, cloud computing, content and application delivery services, and exceptional customer support in a one-stop cloud shop” “Rackspace will include Akamai solutions, either as an addon or as an embedded suite of services, as part of Rackspace’s full range of offerings across dedicated, cloud, and hybrid hosting” Powering a Better Internet © 2011 Akamai

Top CIO Concerns With Cloud Computing Security Availability Performance Cost Standards # 1 #

Web Attacks on the Rise 93% increase in web attacks in 2010 over 2009 • Attack kits • Botnets for rent • Hacktivism Source: Symantec Internet Security Threat Report, April 20011 Powering a Better Internet © 2011 Akamai

The threat is real • DDo. S is the #1 Preferred Method of Attack

Attack Sophistication on the Rise Brute force, small & sneaky, or both Customer #1

Web Site Without Cloud Security Cloud Datacenter End User Traffic 10000 100 10 1

Web Site Without Cloud Security X Cloud Datacenter End User Traffic 10000 100 10

Web Site With Cloud Security Cloud Datacenter End User Traffic 10000 100 10 1

Distributed Cloud Security Capabilities Encrypt at the edge Access control Identify BOTs from real users Block traffic by geography Protection from DNS attacks Layer 7 web application firewalling IP blocking & rate control Cloak web infrastructure from public Absorb static and dynamic requests Powering a Better Internet © 2011 Akamai

Hybrid Clouds Powering a Better Internet © 2011 Akamai

Cloud Computing Introduces Hybrid Networks Enterprise Infrastructure Private IP WAN Managed Service Providers WOC’s

Vision - Solving Delivery for Hybrid Clouds "Enterprises are increasingly deploying a mix of both inhouse and cloud-based applications. As this shift to hybrid networks occurs, ensuring application performance and end -user productivity is critical, creating a need to integrate access to corporate applications, as well as Saa. S, in a single pervasive framework. " - Joe Skorupa, research vice president, data center transformation, at Gartner. “Akamai and Riverbed® are announcing their intention to develop a joint application acceleration solution for hybrid cloud networks that leverages a combination of Internet optimization and wide area network (WAN) optimization” Powering a Better Internet © 2011 Akamai

Mobile Powering a Better Internet © 2011 Akamai

New Challenges Introduced by Mobile • Handset fragmentation • Mobile network congestion • Avg. connection speed for mobile in US is ~20% of landline broadband 2 Source: 1 Stat. Counter Global. Stats, May 2011; 2 Akamai State of the Internet Report Powering a Better Internet © 2011 Akamai

Application Delivery for Mobile Enterprise Infrastructure Private IP WAN Managed Service Providers Powering a

Vision - Solving Delivery for Mobile Users “Will jointly develop solutions for the fast-growing market of content and applications delivered to mobile devices” “Ericsson and Akamai bring together the power of mobile networks and the cloud to open new business opportunities for both operators and content providers by creating a new business model built around quality of experience and premium services” “Working with Ericsson, the content and applications already being accelerated over the Internet by Akamai will now also be accelerated mobile broadband, giving a true end-to-end Expectedover availability in early 2012 quality of experience” Powering a Better Internet © 2011 Akamai

Vision - Solving Delivery for Mobile Users Akamai Content Adaptation Engine Customer Desktop Web

Enabling Cloud Computing For Enterprise • Cloud Optimization drives adoption to help realize intended benefits of moving to cloud computing • Reduced capital costs • Improved operating efficiency • Greater business agility • Cloud Optimization yields additional benefits • Performance drives additional revenue and productivity • Security reduces risk of downtime or data-breach • Further simplifies IT operations and capital • Works for both DIY and cloud infrastructure Powering a Better Internet © 2011 Akamai

Summary New Challenges Extending Enterprises to Public Clouds Performance, Reliability and Security are Critical Concerns Combining the Cloud with the Computing is the Enabler Powering a Better Internet © 2011 Akamai