Combining PIPEDA PETs and market forces through social

Combining PIPEDA, PETs and market forces through social navigation to enhance privacy protection and compliance About PIPWatch The PIPWatch project aims to develop and test a prototype privacy software tool specifically for Canadian Internet users. The PIPWatch toolbar is a software interface device embedded within a web browser designed to enable consumers to easily assess and compare the compliance of online businesses with the recent Canadian privacy legislation – the Personal Information Protection and Electronic Documents Act. (PIPEDA). It represents a new form of privacy enhancing technology (PET) that employs social navigation techniques to help an on-line community of individuals concerned about the handling of their personal information to build and share a database that tracks the privacy performance and regulatory compliance of websites they visit. PIPWatch is a project of the Information Policy Research Program (IPRP), an on-going program of research examining key public policy issues, notably access, privacy and governance. For more information, contact: David Ley david. ley@utoronto. ca Faculty of Information Studies University of Toronto 140 St. George Street Toronto, Ontario M 5 S 3 G 6

How PIPWatch works PIPWatch users collaboratively identify key privacy information about websites they visit 1 2 PIPWatch users ask privacy officers of websites to fill out short questionnaire 3 4 Privacy officer responses stored in central database PIPWatch users receive information about website’s privacy practices in real time through a web-browser toolbar interface