COLUMNS THE FOUNDATION OF DESIGN COLUMNS Visually organize
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COLUMNS THE FOUNDATION OF DESIGN
COLUMNS Visually organize your content
WHY WE DESIGN WITH COLUMNS • Reflects magazine and newspaper design • Helps readability • Makes content the primary focus • Provides a guide/road map for the reader
DESIGN ELEMENTS • Photographs • Copy Packages (Headlines, Secondary Headlines, Copy) • Captions • White Space/Negative Space • Graphics/Art
LAYOUT BASICS • Design double-page spreads • Set picas as the unit of measurement • Set adequate external margins • Set consistent internal spacing • Select number of columns
COLUMN LAYOUT Let’s build a 10 -column layout (with a vertical dominant photograph)
External Margins 10 Columns across the double-page spread 1 2 3 4 5 6 7 8 9 Column Gutter One Pica Internal Margin Bottom External Margins Even Page 10 Column Layout Double-page spread Odd Page 10
Eyeline Folio Tab Add folios and eyeline Folio Tab
Vertical Dominant Photo Add vertical dominant photo
Copy Package Rests on Eyeline Add copy package Headline, secondary headline, copy block
Contrasting Shape Bleed One Pica Add other photos Different sizes and shapes One Pica
One Pica Add captions Placed next to each photo
10 -Column Layout With photos
10 -Column Layout With photos and color headline
Secondary Story Package Add secondary story package Delete photo and caption to additional coverage
Secondary Story With photos and color headlines
COLUMN LAYOUT Let’s build a 10 -column layout (with a horizontal dominant photograph)
External Margins 10 Columns across the double-page spread 1 2 3 4 5 6 7 8 9 Column Gutter One Pica Internal Margin Bottom External Margins Even Page 10 -Column Layout Double-page spread Odd Page 10
Eyeline Folio Tab Add folios and eyeline Folio Tab
Horizontal Dominant Photo Add horizontal dominant photo
Copy Package Rests on Eyeline Add copy package Headline, secondary headline, copy block
Bleed One Pica Contrasting Shape Add other photos Different sizes and shapes
One Pica Add captions Placed next to each photo
10 -Column Layout With photos
10 -Column Layout With photos
10 -Column Layout With photos and color headline
10 -Column Layout With photos and color headline
VISUAL VARIETY Reposition design elements to avoid visual redundancy.
10 -Column Layout Variations with color graphics
10 -Column Layout Variations
10 -Column Layout Variations
10 -Column Layout Variations
10 -Column Layout Variations
10 -Column Layout Variations
THINGS TO • Design double-page spreads REMEMBER • Set picas as the unit of measurement • Set adequate external margins • Use one pica internal margins • Select number of columns • Fill columns completely with photos or type • Place type to the outside • Cluster photos toward the center
COLUMNS THE FOUNDATION OF DESIGN
COLUMNS created in conjunction with PAUL ENDER HERFF JONES SPECIAL CONSULTANT