COLOURS AND MEANING IN DESIGN Harmonious Colours that

COLOURS AND MEANING IN DESIGN

Harmonious Colours that are next to each other on the colour wheel

Harmonious Colour

Complimentary Colours that are OPPOSITE each other on the colour wheel

Complimentary Colour The colours ((pop*)) Colours that are OPPOSITE each other on the colour wheel

l Colour Hue: This is what we usually mean when we ask "what color is that? " The property of color that we are actually asking about is "hue". For example, when we talk about colors that are red, yellow, green, and blue, we are talking about hue.

l Colour Hue contrast strikingly different hues Blue Hues

Colour Chromaticity: a color's "purity" is its "chromaticity" or "CHROMA". This property of color tells us how pure a hue is. That means there is no white, black, or gray present in a color that has high chroma.

Colour Chroma High Chroma - very shiny, vivid Low Chroma - achromatic, no hue Constant Chroma - medium chroma Similar vividness despite differences in hue; less purity than top image.

Colour Saturation: saturation tells us how a color looks under certain lighting conditions. For instance, a room painted a solid color will appear different at night than in daylight. Think of it in terms of pale or weak and pure or strong.

Colour Saturation Const. - same intensity, different hues Saturation Contrast various levels of fullness, same hue

Tints, Tones & Shades Tints, Tones and Shades: If white is added to a color, the lighter version is called a "tint". If the color is made darker by adding black, the result is called a "shade". And if gray is added, each gradation gives you a different "tone. "

Tints, Tones & Shades Tints add white Shades add black Tones add grey

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Colours & Meanings Red - fire blood energy love war fast danger attractiveness Colours and Meanings

Colours & Meanings Orange – joy sunshine & tropics warmth

Colours & Meanings Yellow – sunshine joy happiness intellect energy Gold – power wealth beauty

Colours and Meanings Green – nature growth harmony freshness safety Also Envy

Colours & Meanings Blue – sky freedom ocean confidence calm heaven night

Purple – power luxury Royalty

Colours & Meanings Pink – sweetness & femininity

Colours & Meanings White – light goodness innocence purity Black – power elegance formality death mystery

How does colour add meaning to the magazine cover? Example the bright yellow colour adds the bright, lively feeling of spring Try the next ones

How does colour add meaning to the magazine cover? Note in all of these the simple colour palette

How does colour add meaning to the magazine cover?

How does colour add meaning to the magazine cover?

How does colour add meaning to the magazine cover?

How does colour add meaning to the magazine cover?

How does colour add meaning to the magazine cover?

How does colour add meaning to the portrait?

How does colour add meaning to the portrait?

How does colour add meaning to the portrait?

How does colour add meaning to the portrait?