Color Form Depth and Movement Chapter 4 Visual

Color, Form, Depth and Movement Chapter 4

Visual Elements • What you see is a product of • They are…

The Dot • The Dot • TV, computer monitors (RGB) • 2 dots on a page (by themselves) causes tension

The Line • “The dot that went for a walk. ” • Conveys mood: • • curved = straight = thick = thin =

The Shape • Shape • 3 Shapes: • Triangle

The Shape • Parallelogram • Square: • Rectangle:

The Shape • Circle

Can You See? • Can you see any of these shapes in the following advertisements?

Can You See?

Can You See?

Can You See?

Can You See?

Can You See?

Can You See?

The Background • Picture Plane

Figure-Ground Relationship • Figure • Ground

Figure-Ground Relationship

Figure-Ground Relationship

Figure-Ground Relationship

Composition and Volume • Composition • Volume

Spatiality • Spatiality

Spatiality

Balance • Arrangement of objects • Axial

Balance

Balance • Asymmetrical

Balance

Implied Depth • Depth

Implied Depth • 2.

Implied Depth • 3.

Implied Depth • 4.

Visual Depth Cues • Additional factors that show depth

Visual Depth Cues • Space

Visual Depth Cues • Size

Visual Depth Cues

Visual Depth Cues • Scale

Visual Depth Cues • Proportion

Visual Depth Cues • Color • color spectrum:

Visual Depth Cues

Visual Depth Cues

Visual Depth Cues • Primary Colors

Visual Depth Cues • Hue • Value (Saturation) • Brightness

Visual Depth Cues • Warm Colors

Visual Depth Cues

Visual Depth Cues • Cool Colors

Visual Depth Cues

Visual Depth Cues

Visual Depth Cues • Contextual Relationship • What’s so special about the green M&Ms?

Visual Depth Cues • Lighting

Visual Depth Cues a. Flat Lighting

Visual Depth Cues b. Chiaroscuro Lighting

Visual Depth Cues c. Side or Above Lighting

Visual Depth Cues d. Front or Back Lighting

Visual Depth Cues • e. Attached Lighting

Visual Depth Cues • f. Cast Lighting

Visual Depth Cues • Textual Gradients

Visual Depth Cues • Interposition

Visual Depth Cues • Time

Visual Depth Cues • Perspective

Visual Depth Cues a. Vanishing Point

Visual Depth Cues • b. Horizon Line

Visual Depth Cues c. One-Point Perspective

Visual Depth Cues

Visual Depth Cues d. Two-Point Perspective

Visual Depth Cues

Visual Depth Cues e. Atmospheric Perspective

Visual Depth Cues f. Isometric Perspective

Movement • Moving eyes in certain directions within composition

Movement • 4 Types of Movement a. Real b. Apparent

Movement c. Graphic

Movement d. Implied

Next… • Perceptual Theories of Visual Communication (begin) – chapter 5 • EXAM #1 • chapters 1, 4, 7, 17, and material on communication & persuasion