Colleges and Social Media A challenging opportunity Colleges
- Slides: 12
Colleges and Social Media A challenging opportunity
Colleges and Social Media • Introduction – The Social Media Revolution • Opportunities • Challenges • Social media and Colleges • Social media at VCC • Dialogue
What is Social Media? • Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information (In other words. . . social media is a fancy way to describe the millions of conversations and interactions happening online - all day, every day. )
Why Does It Matter? • Because two thirds of the global internet population visit social networks.
The Social Media Revolution http: //www. youtube. com/watch? v=Y 4 Ew. CG 8 Z 498&feature=youtu. be
Opportunities • Join the conversation about your brand! – Broaden reach to a wide, global audience – Expand recruitment – Share content – Respond to questions – Reduce traditional advertising costs – Actively engage with users – Facilitate conversations
Challenges • It’s not as simples as it looks. . . – Reputation management – Resources (people, time) – Competition/online ‘noise’ – Relevant content – Security – Lack of understanding/ internal ‘buy-in’
Social Media and Colleges • A study by the UMass Dartmouth showed that, of the colleges surveyed, 100% of students use social media. • Colleges need to embrace social media as a way to engage students.
Social Media at VCC • Our goal: – Inform – Excite – Educate – Engage
Social Media at VCC • Our channels – Facebook – Twitter – You. Tube – Flickr – Linkedin – Four Square
Social Media at VCC • How we manage: – Social media guidelines – Social media strategy – 1 voice representing the brand (dedicated staff) – Monitoring – Quick response – Comment policy – New content
Questions & Discussion
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- Opportunities challenges
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- Introduction to sdlc
- What i found challenging
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- Challenging resistance to change
- Challenging behaviour scenarios
- Hybrid text examples
- Exciting, boring, dangerous, safe, interesting, challenging
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