Colleges and Social Media A challenging opportunity Colleges

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Colleges and Social Media A challenging opportunity

Colleges and Social Media A challenging opportunity

Colleges and Social Media • Introduction – The Social Media Revolution • Opportunities •

Colleges and Social Media • Introduction – The Social Media Revolution • Opportunities • Challenges • Social media and Colleges • Social media at VCC • Dialogue

What is Social Media? • Social media is a term used to collectively describe

What is Social Media? • Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information (In other words. . . social media is a fancy way to describe the millions of conversations and interactions happening online - all day, every day. )

Why Does It Matter? • Because two thirds of the global internet population visit

Why Does It Matter? • Because two thirds of the global internet population visit social networks.

The Social Media Revolution http: //www. youtube. com/watch? v=Y 4 Ew. CG 8 Z

The Social Media Revolution http: //www. youtube. com/watch? v=Y 4 Ew. CG 8 Z 498&feature=youtu. be

Opportunities • Join the conversation about your brand! – Broaden reach to a wide,

Opportunities • Join the conversation about your brand! – Broaden reach to a wide, global audience – Expand recruitment – Share content – Respond to questions – Reduce traditional advertising costs – Actively engage with users – Facilitate conversations

Challenges • It’s not as simples as it looks. . . – Reputation management

Challenges • It’s not as simples as it looks. . . – Reputation management – Resources (people, time) – Competition/online ‘noise’ – Relevant content – Security – Lack of understanding/ internal ‘buy-in’

Social Media and Colleges • A study by the UMass Dartmouth showed that, of

Social Media and Colleges • A study by the UMass Dartmouth showed that, of the colleges surveyed, 100% of students use social media. • Colleges need to embrace social media as a way to engage students.

Social Media at VCC • Our goal: – Inform – Excite – Educate –

Social Media at VCC • Our goal: – Inform – Excite – Educate – Engage

Social Media at VCC • Our channels – Facebook – Twitter – You. Tube

Social Media at VCC • Our channels – Facebook – Twitter – You. Tube – Flickr – Linkedin – Four Square

Social Media at VCC • How we manage: – Social media guidelines – Social

Social Media at VCC • How we manage: – Social media guidelines – Social media strategy – 1 voice representing the brand (dedicated staff) – Monitoring – Quick response – Comment policy – New content

Questions & Discussion

Questions & Discussion