Collaboration Map Beneficiary Focus Introduction and when to

Collaboration Map – Beneficiary Focus Introduction and when to use it The Collaboration map is a simple table of which charities provide which services to which beneficiary groups. It is useful in a Strategic Planning and development process to understand either your competitors for funding or possible collaboration partners. Table Explanation • The table is a simple grid of services across the top and beneficiary groups down the side with the bars denoting named charities that provide the specific service to the specific beneficiary group. o Services: typically you would list the services you provide and also adjacent or complimentary services that you may wish to extend to or that the same beneficiaries also require. o Beneficiary groups: list your beneficiaries in whatever groupings are natural to you. This may be by age, geography, type of need or issue etc. o Named Charities (bars): the bars in the table are completed with the names of the charities that deliver that service to that beneficiary group. Colour coding may be used to indicate the scope of the charity e. g. national, regional, local. • It is often useful to position your charity on the table as well. The Collaboration Map – Beneficiary Focus The End Goal and Benefits The Collaboration Map – Beneficiary Focus is used as part of a strategic development process to portray the competitive landscape your charity operates in. Who else provides the same services to sets of your beneficiaries? How crowded is your ‘market’ and hence often how competitive is it to secure funding? If collaboration is a possible focus for you, the table can be used to identify charities that provide complimentary services to the same beneficiaries that would ‘fit’ with your own or possibly duplicative services where combining forces would be beneficial to all.