Collaboration and Social Media Using Social Media to
Collaboration and Social Media Using Social Media to Increase Organization Commitment Adriene Nazaretian Radcliffe Collaboration and Social Media Evangelist Office of the CIO Yale University March 2015 a_radcliffe Adriene Radcliffe
Topics Covered Today • • Commitment Factors that Drive Commitment Social Media Engagement and Commitment Resulting Influences of Social Media on Commitment
Topics Covered Today • • Commitment Factors that Drive Commitment Social Media Engagement and Commitment Resulting Influences of Social Media on Commitment
Commitment “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work. ” -Vince Lombardi
Commitment
Commitment • What does it mean to be committed to an organization? Survey says: – – Overall satisfaction of the workplace Proud to work for your institution Recommend it as a great place to work Not seriously considering leaving • What does commitment look like in terms of behavior? Research says: – – Engagement and involvement Conscientiousness in execution Increased innovation Better attendance
Topics Covered Today • • Commitment Factors Which Drive Commitment Social Media Engagement and Commitment Resulting Influences of Social Media on Commitment
Factors Which Drive Commitment • Creating a work environment which employees feel personally connected starts with making sure they know and understand what the mission vision and goals are!
Factors Which Drive Commitment • When employees understand the mission, vision, goals they can make better decisions, and therefore feel an increased sense of commitment to the mission, vision and goal “Making good decisions is a crucial skill at every level” - Peter Drucker “It’s not hard to make decisions once you know what you’re values are” -Roy Disney
Factors Which Drive Commitment • Employees who recognize that their work is directly connected to the mission, vision and goals, they have an increased sense of commitment to them and the organization, especially when the organization recognizes it too!
Factors Which Drive Commitment • Know your mission and vision statements • List your goals and objectives • Relate your content, service plans, communications to the organization – Mission – Vision – Objectives/Values – Goals • Communicate Clearly Mission Vision Objectives Goals
Topics Covered Today • • Commitment Factors Which Drive Commitment Social Media Engagement and Commitment Resulting Influences of Social Media on Commitment
Social Media Engagement and Commitment • Communications planning should have a social media component for your mission, vision, goals and objectives • A plan should include specific – Platforms or channels for communicating – highlighting related content or recent updates – Include THE PEOPLE who do it – Create campaigns – visible hashtags or tagboards – Social media is intended to engage, inform as well as entertain
Social Media Engagement and Commitment • Content (mission, vision, goals) is your new brochure (business tone & structure) Committed Behavior Content Fu tu • Social Media – new telephone or chat room channel. Constituents talk to each other (less structure, entertaining, engaging, funny ) re Co m m Social Listening & Participation itt ed Emerging Behavior
Social Media Engagement and Commitment Consider this: Organizations merely have a presence on social media, but people drive it and consume it. What does it mean when someone follows you? • I want to hear what you have to say • I am interested • You are relevant • You are worth my time Does your organization follow other organizations or people? • Your CIO, senior leaders or directors • Your line managers • Your thought leaders
Topics Covered Today • • Commitment Factors Which Drive Commitment Social Media Engagement and Commitment Resulting Influences of Social Media on Commitment
Resulting Increase in Commitment Yale University ITS *SAMPL VISION Shaping the future of Yale and higher education through rock-solid services, innovation, technology leadership and strong community collaboration. MISSION Our mission is to deliver the highest level of service possible to students, faculty, and staff, and to demonstrate technology leadership that furthers the University’s mission. VALUES We aspire to five core values that underlie all information-technology activities at Yale: respect, service, leadership, transparency, and fiscal responsibility. PRINCIPLES or OBJECTIVES - Using these areas of focus, we guide technology decision-making and service delivery for the Yale community of faculty, staff, and students. Mission • • • Community Satisfaction Technology Leadership Staff Development Fiscal Management Rock-Solid Services s i e e m c i e v h r T e S d i l o S k c #Ro Vision Objectives Goals E
Resulting Increase in Commitment Established Credibility and Content DO THIS Build Content Build Credibility University Department Personal Acknowledge Program Personal Thank Follow
Resulting Increase in Commitment Social Content gains credibility when authored by experts • Treat them as experts • Responsible • “I am connected to the success” • “I am connected to the mission” • Increased commitment Our upgrade was a success! <link to details> #Rock. Solid. Service
Resulting Increase in Commitment Brand your Department or Program with #social cues • Your web site is your home to content • Your content is authoritative (business tone) • Social content has a more casual tone • Prominently display your social channels/addresses on your site, in your signatures and in all communications • Use #hastags to tie mission, vision, goals to social content • REPORT on it!
Resulting Influence of Social Media • • • Committed Engaged Conscientious Content Consumption Innovative Attentive Committed Behavior Fu tu re Co m m itt m Social Participation en tx xx xx Social Behavior
Collaboration and Social Media Using Social Media to Increase Organization Commitment Adriene Nazaretian Radcliffe Collaboration and Social Media Evangelist Office of the CIO Yale University March 2015 a_radcliffe Adriene Radcliffe
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