Cognitive Processing: Models of Memory Atkinson and Shiffrin (1968) The Multi Store Model (MSM)
Background Information Richard C. Atkinson (1929 -): Richard Shiffrin (1942): • Mathematical models of human memory and cognition • President of University of California • Attention & Memory • Prof of Cog Science • Head of Memory and Perception Laboratory • Indiana Uni
Multi Store Model of Memory
Working Memory Model (WMM)
1. Sensory Memory �Sensory organs -> �Sensory memory: Duration: ¼ to ½ second Capacity: all sensory experience Encoding: sense specific �Sensory memory -> attention -> decay
2. Short-Term Memory �Attention -> STM �Short-Term Memory: Duration: up to 30 seconds Capacity: 7 +/- 2 items ▪ George Miller ▪ Consider your results Encoding: mainly auditory �STM -> Rehearsal -> Decay