CocaColas Share a Coke Campaign Team 4 Amber

Coca-Cola’s: “Share a Coke” Campaign Team 4 Amber Stephanie Nicoletta Lisa http: //www. youtube. com/watch? v=5 l 0 c. Cy. Elfgg

Situation Background Personalized Bottles Social Media

Objectives Increase consumption among the masses Get people talking about the brand Coke again To become a part of the conversation with a Coke bottle

Audience Campaign geared toward consumers ages 18 -24 Audiences on Twitter and Facebook Buzz on Social Media

Strategy Unique and exclusive Personalization Hashtag #shareacoke to create engagement

Tactics Phase 1 Phase 2 Phase 3

Calendar/Timetable May 2013 – August 2013 Vending tours during July and August

Budget 5 million dollars estimate Incorporated TV advertisements, billboards and experimental marketing

Measurement Increase in sales by 3. 88% Increase in impression, quality, value, reputation, satisfaction and recommendation by 2. 8% Feedback from audiences Results seen through consumption among target audience, traffic on Facebook, and likes on Facebook

Quiz Questions 1. How long did this campaign last? 2. How many bottles were personalized? 3. Which social media was used during this campaign? 4. What number of popular names were put on bottles? 5. Where else has this campaign been launched?

THANK YOU! PUR 3000 // Team 4 “Share a Coke” Campaign