CocaCola Sydne Collier Amanda Haines Jacob Johnson Eric

Coca-Cola Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zachary Slagle Mark Weyandt

�Brief History of Coca-Cola Company �Business Operation �Industry Analysis �Company Capability �Environmental Analysis �Competitors �Performance Indicators Introduction

�John Pemberton, created the syrup in 1886 �Asa Candler took control of the Company in 1891 after the death of Pemberton � 1916, the unique contour bottle was introduced. � 125 years later, Coca-Cola Company has marketed over 400 brands and over 2600 different products in over 200 countries worldwide. History

• Phase 1 – Initiation • Phase 2 – Formalization • Phase 3 – Expansion • Phase 4 – Coordination • Phase 5 - Participation Organizational Life Cycle

�Birth of Coca-Cola �Shareholders �Growth 1886 -1905

�Formulation �Introduced �New Bottle Places �Stock Prices 1905 -1923

�Robert Woodruff �WWII �Great Depression 1923 -1980

�Diet Coke �Sports � 120 � 1 countries billion servings per day 1980 -Current

Coca-Cola Organizational Chart

�Ease of Entry �Growth within Industry �Intensity of Competition Industry Analysis

�Substitute Products �Bargaining Power �Technology �Innovation Industry Analysis (Cont. )

�Social responsibility ◦ Veterans Day celebration �Organizational decentralized �Ability structure: to attract and retain people �Meeting competition Managerial Factors

�Customer loyalty and satisfaction �Market share �Investment in research and development �Supplier strength Competitive Factors

�Access to capital �Profitability �Financial stability Financial Factors

�Level of technology used �Production effectiveness ◦ Invest $30 billion in new equipment �Newness of equipment ◦ $100 contract with Dell �Strength of patents Technical Factors and technology

�Economic Factors ◦ Recession �Political Factors ◦ Childhood Obesity and New York �Social Factors ◦ 25 and under Environmental Scan

�Technological ◦ Plant. Bottle �Competitive ◦ Pepsi Factors �Geographical Factors ◦ 200+ countries Environmental Scan

�Top selling soft drink company in the world �Main competitors ◦ Pepsi. Co Company(Pepsi) ◦ The Dr. Pepper Snapple Group(Dr. Pepper) Coca Cola’s Competitors

Total Revenue Net Income Total Employees Coke 47. 6 Billion 8. 8 Billion 146, 200 Pepsi 65. 70 Billion 5. 92 Billion 297, 000 Dr. Pepper 5. 97 Billion 625 Million 19, 000 Financial Comparisons

� Regular Cola ◦ Coke Leader � Diet Cola ◦ Diet Coke Leader � Lemon Lime ◦ Sprite Non caffeinated leader, Mountain Dew caffeinated Leader � Orange Flavored ◦ Fanta Leader � Root Beer - A&W Leader What they Compete On

�Coke is obviously the most successful soft drink out there �Less people drink Soda �Have to be innovative to continue to be leader Future Success

�Industry Leaders ◦ Coca Cola: 43% ◦ Pepsi Co: 31 % ◦ Cadbury Scweeps: 18 % ◦ Other: 8% Market Share

�Increasing trend in revenue � 2011 fiscal year first quarter ◦ Increase in net income by 18% �Annual divided yield ◦ High compared to other companies Sales Growth

Strengths Weaknesses � Leading � Weak Brands ◦ Odwalla brands � Customer loyalty/relationships � Management � Production Quality ◦ Bottling process SWOT Analysis � Poor access to distribution � Management � Low customer retention

Opportunities Threats � Changing � Closing customer tastes � Technological advances � Change in population age � New distribution channels SWOT Analysis of geographic markets � Technological advances � Tax increases � Change in population age � New distribution channels

�Key Success Factors ◦ Quality/product performance ◦ Reputation/image ◦ Customer service capability ◦ Technological skills ◦ Manufacturing capability ◦ Marketing distribution ◦ Financial strength ◦ Relative cost position Competitive Strength Assessment

�Employees offering to sell trade secrets �International problems related to unions �Trouble with distributers �Inflated earnings �Racial discrimination �Contamination scares Strategic Issues

�Corporate Giving ◦ Water stewardship ◦ Healthy and active lifestyles ◦ Community recycling ◦ Education Improving the Company