CNET Microsoft Digital Content Guide Retailer e Commerce

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CNET & Microsoft Digital Content Guide

CNET & Microsoft Digital Content Guide

Retailer e. Commerce Goals • More Traffic • Increase Conversion • Better Content •

Retailer e. Commerce Goals • More Traffic • Increase Conversion • Better Content • More Customers Leverage Microsoft Digital Content to Increase Sales

We Deliver Complete Content to Microsoft Partners Microsoft Content Attach DCCN Campaigns Partners Reviews

We Deliver Complete Content to Microsoft Partners Microsoft Content Attach DCCN Campaigns Partners Reviews Inline Content Partnerships Inline Content Expert Reviews Inline Partnerships Rich Brand Content & Attach Programs Reporting & Support DCCN Platforms Improved Content Mapping Coverage

Why transition to CNET? No cost to participate! Microsoft Syndication programs offered by CNET

Why transition to CNET? No cost to participate! Microsoft Syndication programs offered by CNET work as a comprehensive solution that drives e. Commerce sales for partners.

Syndication solutions for every stage of the Microsoft Buyer’s Journey Product Awareness Point of

Syndication solutions for every stage of the Microsoft Buyer’s Journey Product Awareness Point of Consideration & Product Selection DCCN - Campaign Syndication Microsoft Inline Content • The buyer’s journey begins with awareness giving partners the opportunity to ensure the consumer gets the consistency they need during the sales cycle. • Complimentary programs that work together and guide users through the funnel to make an informed purchase decision and educate users on the Microsoft product portfolio. Inline Content Partnerships CNET Expert Editorial and Gamespot Reviews Upsell Microsoft Syndication programs offered by CNET work as a solution that drive e. Commerce sales for Microsoft partners. e. Commerce Attach Logo

What is Inline Content? • Content displayed on product detail page providing details of

What is Inline Content? • Content displayed on product detail page providing details of features, benefits and value proposition of product displayed. • Adding Inline Content provides continuity of messaging and alignment with Microsoft brand guidelines Benefits • Consumers actively seek content from brand, peers, and experts, when at the point of purchase consideration • Adding inline content results in increased time on site, increase in conversion rates, new customers and increased sales! • 6 to 26% increase in conversions CNET has the largest global structured product database (over 15 M skus) to help improve content mapping, increase coverage and impressions

What are Expert Reviews? • Top unbiased editorial reviews and ratings for tech and

What are Expert Reviews? • Top unbiased editorial reviews and ratings for tech and gaming products from CNET and Gamespot Editors. Benefits • CNET Reviews help consumers feel confident about their buying decisions, making them more likely to purchase and feel more satisfaction with the choices they make • We’ve seen CNET Reviews increase ATC rates up to 200%.

Inline Content & CNET Reviews High Level Integration Steps for Expert Reviews & Inline

Inline Content & CNET Reviews High Level Integration Steps for Expert Reviews & Inline Content Register in CNET’s Portal, a member of CNET’s support team will follow up with you to provide additional information to integrate. 2. Insert CNET’s Java. Script code on your product page template and place a <div> tag in the desired location of the product page 3. Save and publish 1. Existing CNET Partner? 1. If you have deployed your CNET Java. Script code across all categories – you are all set, no further technical integration is required to receive inline content. *Same line of code can deliver CNET Reviews, Gamespot Reviews, Inline Content and e. Commerce Attach

Additional Syndication Tools

Additional Syndication Tools

1. Interactive product logo is placed on hardware pages e. Commerce Attach Program Office

1. Interactive product logo is placed on hardware pages e. Commerce Attach Program Office 2016 & Server 2016 • When the customer hovers over the logo, the software SKUs and add-to-cart option appears • The SKU list and pricing map directly to the partners’ inventory and pricing (enables add-tocart functionality) • Localized for regional or global deployments 2. Customer places mouse over Logo and product page appears. 3. Customer clicks to add software to cart

e. Commerce Attach Program High Level Integration Steps for e. Commerce Attach Program Register

e. Commerce Attach Program High Level Integration Steps for e. Commerce Attach Program Register in CNET’s Portal, a member of CNET’s support team will follow up with you to provide additional information to integrate. 2. Provide CNET with your full product catalog 3. Insert CNET’s Java. Script code on your product page template and place a <div> tag in the desired location of the product page 4. Save and publish 1. *This same line of code can deliver CNET Reviews, Gamespot Reviews, Inline Content and e. Commerce Attach

DCCN – Campaign Syndication 1. Selects content that aligns to your biz priorities 2.

DCCN – Campaign Syndication 1. Selects content that aligns to your biz priorities 2. Place the unique code on your website 3. Banner appears on your website 4. Customer clicks banner – launches microsite content DCCN is a free to use web-based (self-serve content syndication) platform: • Banner and Direct Embed Campaigns that drive awareness, increase demand accelerate sales • Enables rich interactive digital experiences on your website • Content you select is updated and delivered dynamically to your website – set it and forget it!

High Level Integration Steps for DCCN Campaign Syndication Register at www. msdccn. com Choose

High Level Integration Steps for DCCN Campaign Syndication Register at www. msdccn. com Choose campaigns from multiple topics and select your banner size Pick up the HTML Code Place the HTML Code onto your website

Product Support We are here to help! This is a fully supported solution by

Product Support We are here to help! This is a fully supported solution by Microsoft & CNET. Assistance is available in multiple languages during registration, onboarding, code implementation and product coverage.

Appendix

Appendix

Syndicated and Site Content is Indexed • • CNET’s syndicated content is delivered by

Syndicated and Site Content is Indexed • • CNET’s syndicated content is delivered by a Java. Script which loads in the client browser This syndicated content is indexed by Google along with your site content that is either outside, moved, or even covered by the syndicated content As said by the experts at Google, there is no duplicate content penalty Syndicated content is SEO neutral “It is important to realize that if you look at content on the web, something like 25% or 30% of all the web’s content is duplicate content…I really wouldn’t get stressed out about the notion that you have duplicate content. ” Matt Cutts Prior Head of Search Spam , Google Q: Are E-Commerce sites treated differently regarding content? A: “We don’t have a duplicate content penalty. ” John Mueller, Sr. Webmaster Trends Analyst, Google Example of using Google’s Fetch and Render tools on a page with the Content. Cast Java. Script-delivered inline content

Source: e-Tailing Group Visual Content Drives Conversions % STRONGLY AGREE 89% 87% shopping is

Source: e-Tailing Group Visual Content Drives Conversions % STRONGLY AGREE 89% 87% shopping is more efficient shopping is more effective brings the product to life 85% 84% 82% shopping is more enjoyable 80% more educated about the category better explains features/benefits 78% more prepared to purchase more likely to make a confident purchase 69% feels as though I’m holding the product 87% understand the product better 82% more engaged with the brand 48% if unavailable, leave to seek elsewhere

CASE STUDY: Branded, User, & Expert Review Content Overwhelmed with information and choice, consumers

CASE STUDY: Branded, User, & Expert Review Content Overwhelmed with information and choice, consumers look for guidance. Results: 61% of customers read online reviews before making a purchase decision + Expert reviews are 83% more effective at lifting purchase considerations than user reviews

e. Commerce Attach Case Study A large multi-national partner deployed the Office attach program

e. Commerce Attach Case Study A large multi-national partner deployed the Office attach program over a 60 day period. Accenture conducted an A/B test to gauge the impact of the program on Office sales. Results: + Average sales of Office related products of this group were 44% more than the group who was not shown the Office e-Commerce program.

e. Commerce Attach Case Study Prior to the program being deployed, Office run rate

e. Commerce Attach Case Study Prior to the program being deployed, Office run rate was 78 units/month. Following the deployment the run rate jumped to 186/month (over 9 months). No other significant Office promotions or marketing were executed during this period. + Results: • 2 x increase in run rate post program deployment • Office 365 mix shift increased from 42% to over 80% • Office attach to new hardware increased 3 x Office e. Commerce attach program deployed Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Key Learnings__ Inline Content Effectively Drives ATC This A/B test examined a total of

Key Learnings__ Inline Content Effectively Drives ATC This A/B test examined a total of 167 K content impressions • Use of rich content can have a substantial positive increase in add to carts. • The impact can range widely based on multiple factors, including but not limited to quality and richness of product content, product category and product price. • Above the fold - Placement of the content higher on the page encourages users to view and engage with the content which increases its impact. with 50% of traffic going to each branch across a single EU retailer site. + Results: • Inclusion vs exclusion of inline content drive a +6. 55% increase in ATC • If the content was viewed +14. 64% increase in ATC • If the content was interacted with +26% increase in ATC

Partner Benefits DCCN Campaign Syndication Reach and attract customers with professionally created, dynamic content

Partner Benefits DCCN Campaign Syndication Reach and attract customers with professionally created, dynamic content delivered directly to your website Educate customers on new Microsoft products, services and devices running Windows. Increase demand, generate more leads through integrated calls to action such as: • “Buy Now” – guiding customers to next sales step • “Try Now” – providing partners with credit for subscription sales • Gated Content – generating leads for partners Save Time - Save money - Save Effort - Sell More