Cloud solutions from IBM Deploy enterprise applications on

Cloud solutions from IBM Become more agile Move your enterprise applications to the cloud Today, there’s a widespread discontent: IT is simply too slow in responding to the needs of the business. Line-of-business (LOB) owners cite common concerns that cloud can help solve, including: Responsiveness Innovation Costs Cloud speeds access to wanted capabilities so the business can capture emerging opportunities and head off threats. Cloud powers first-mover advantage, enables new business models and helps drive innovation. Cloud provides financial flexibility, shifts budgets from capital to operating expenses and lets the business pay only for what is used. Why move to cloud? Because you need the agility and flexibility to be competitive. © 2014 IBM Corporation 1

Cloud solutions from IBM You must balance responsiveness and responsibility The business needs results. IT must be prudent. What’s keeping IT from moving quicker? • Traditional IT environments lack the flexibility to respond rapidly. • IT budgets and resources are largely consumed by maintaining enterprise applications. • Highly skilled human resources are rare and expensive. All of which is holding back the business. Ask yourself: • How often do you create something new? • When was the last time you delivered new insights or a truly disruptive capability for the business? You could be doing more. Cloud opens the door to greater possibilities. © 2014 IBM Corporation 2

Cloud solutions from IBM Imagine the possibilities if these Oracle enterprise applications were managed for you Applications Oracle Database Oracle Fusion Middleware Oracle E-Business Suite Oracle Fusion applications Oracle Hyperion Oracle Demantra JD Edwards People. Soft Oracle ATG Siebel IFlex Retek © 2014 IBM Corporation 3

Cloud solutions from IBM Imagine the possibilities if these SAP enterprise applications were managed for you Application components SAP ERP SAP R/3 SAP HCM SAP CRM SAP Enterprise Portal SAP Solution Manager SAP Business Objects Supply Chain Performance Management SAP Supply Chain Management: Advanced Planning and Optimization and SAP live. Cache SAP Net. Weaver Process Integration SAP Transportation Management SAP Business Objects Strategy SAP Net. Weaver Master Data Management SAP Enterprise Central Component SAP Product Lifecycle Management SAP Supplier Relationship Management SAP Net. Weaver Business Warehouse SAP Environment, Health, and Safety Management SAP Business Planning and Consolidation © 2014 IBM Corporation 4

Cloud solutions from IBM Real clients. Real results. Accelerate software delivery for faster time to value Faster time to market, lower costs and less complexity 20 percent cost savings—boosting profit margins 70 percent increase in computing power at a lower total cost of ownership (TCO) 24 to 72 hours to provision for the client’s defined catalog of services Massively improved scalability Reduced costs and complexities for common management tasks SAP migration in eight hours—four hours quicker than planned 50 percent faster CRM processes 30 percent faster SAP Net. Weaver Business Warehouse load processing Flexibly priced services offering that helped the client transition from a capital expenditure to an operating expenditure model Read the case study. Read the press release © 2014 IBM Corporation Greater headroom for expansion Read the case study. 5

Cloud solutions from IBM can help Wherever you are in your current cloud maturity We did it for Whirlpool IBM helped the Whirlpool Corporation transition from an on-premises hosting environment to a globally integrated cloud model. The solution Together, we designed a five-year cloud strategy roadmap, which began with delivering a flexible, scalable environment for hosting the company’s e-commerce platform and for rapidly deploying large amounts of critical appliance and commercial data. Data archiving and backup was provided through IBM Soft. Layer® technology, which also made it easier to address audit compliance requirements. Business outcomes § Reduced costs § Improved flexibility for faster response to marketplace opportunities § 60% faster parts request processing and delivery STEP 1 STEP 2 STEP 3 © 2014 IBM Corporation Five-year cloud strategy Commerce on IBM Cloud Managed Services Data archiving on a Soft. Layer infrastructure 6

Cloud solutions from IBM Expand your on-premises cloud and maximize the benefits Disaster recovery Use your private cloud as usual, switching to an IBM public cloud to recover files and data. Reserve capacity for peak application demands Private Public Applications dynamically tap into public cloud sources when a shortage occurs on your private cloud. Hybrid options Create a simpler, more cost -effective environment where workloads move seamlessly between clouds. © 2014 IBM Corporation 7

Cloud solutions from IBM gives you options—which is right for you? IBM Automated Modular Management Soft. Layer IBM Cloud Managed Services SAP or ‘born on the cloud’ applications • High performance Cloud-enabled enterprise application (e. g. SAP or Oracle) with • Small-medium size databases • Large databases • Self-service with options for managed services • High-performance tiered storage • Disaster recovery • Fully integrated managed services (with up to 99. 9% SLAs) © 2014 IBM Corporation 8

Cloud solutions from IBM Hybrid cloud models for each phase of the application lifecycle Implement quickly, without infrastructure or application changes Production Self-service Sandbox HR CRM ERP Systems of record Private Public Systems of engagement Production Fully managed Private Public SAP HANA Self-service Public Private SAP HANA Fully managed Public Private Public CRM = customer relationship management | ERP = enterprise resource planning © 2014 IBM Corporation 9

Cloud solutions from IBM provides a comprehensive depth of services Transformation and SAP consulting IBM Global Business Services® cloud consulting ERP cloud assessment Innovation and renovation Outsourcing Functional and development services Level 1 help desk SAP functional application support Minor enhancements and customization SAP Basis level 2 and 3 support SAP application operations and database management Cloud managed services for SAP IBM DB 2® database and IBM middleware Cloud operating system, backup, security and network management One IBM Our clients benefit from IBM’s integrated service offerings, best-in-class IBM Business Partners and in-house talent Cloud servers, storage, data center management and maintenance © 2014 IBM Corporation 10

Cloud solutions from IBM Sure, you have concerns. IBM has answers. If you worry about: IBM enterprise-ready cloud solutions are built to address your concerns Security • Data security • Access • Compliance with local laws regarding data • Security expertise and solutions for hybrid cloud options • Sensitive to local data privacy issues with 40 data centers worldwide—and more on the way • Data transparency down to the rack level Control over systems • Visibility to your systems via an intuitive portal Availability • Service level agreements (SLAs) from the virtual machine (VM) level to the application level • Site-to-site disaster recovery Support • Assigned support personnel with documented response times © 2014 IBM Corporation 11

Cloud solutions from IBM The IBM difference— proven technology and expertise § 40 data centers across five continents supported by an integrated network § Quick access to enterprise applications, so you can reach new markets worldwide § Multiple deployment models enabling hybrid cloud, connected by an underlying global network § Deep expertise based on decades of managing enterprise applications for clients #1 Hybrid and private cloud provider 1 #1 Cloud computing preferred provider of Iaa. S for enterprises 2 1 IBM, “Synergy Research Ranks IBM as the #1 Hybrid Cloud Provider for the Enterprise, ” press release, November 3, 2014. 2 IDC, U. S. IT Buyer Survey Shows Outsources Bring Strength to Cloud , Doc #248127 e, 2014. © 2014 IBM Corporation 12

Cloud solutions from IBM The IBM difference for SAP HANA Multiple deployment models Fast access to SAP HANA license for small development and test environments Comprehensive stack of managed services and SLAs at the application level 30 IBM has been recognized by SAP with 30 Pinnacle awards IBM’s SAP consulting practice to tune and optimize your SAP environments © 2014 IBM Corporation 13

Cloud solutions from IBM 40 data centers across 5 continents Chicago Toronto Seattle San Jose Tokyo China Boulder Denver Dallas Los Angeles Houston India Hong Kong London Amsterdam Frankfurt Montreal New York City Washington, D. C. Raleigh Atlanta Portsmouth Paris Winterthur Montpelier Lisbon Miami Mexico City Singapore Brazil Key design elements Melbourne © 2014 IBM Corporation Sydney • Control and transparency • High performance • Data sovereignty • Security 14

Cloud solutions from IBM Ready to start? • Schedule a proof of concept Visit www. softlayer. com • Estimate your potential savings with the SAP estimator • Update your cloud strategy Schedule an assessment © 2014 IBM Corporation 15

Cloud solutions from IBM Trademarks and notes IBM Corporation 2014 • IBM, the IBM logo, and ibm. com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U. S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www. ibm. com/legal/copytrade. shtml. • Soft. Layer is a trademark or registered trademark of Soft. Layer, Inc. , an IBM Company. • Other company, product, and service names may be trademarks or service marks of others. • References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. © 2014 IBM Corporation 16