Client Name XXXXXXX The Value Of Being Known

Client Name $XXXXXXX The Value Of Being Known Among Our Community Of ______ Listeners <<Month 20 XX>> Insert market station branding here

Are You Known Before You’re Needed? If you could boil all of marketing science [down] to one simple principle, this is it: When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN! “Triggering Events” Stimulate Need “Known” But Whose Business Gets Chosen? The Brand. The One That Is Already Known Or Waiting To Be Found?

How Do You Get Known? 1 Reach enough people with your message to make a real difference. 2 Reach them frequently. Only repetition can ‘brand’ your business to make it known before its needed. 3 Reach them consistently: Mindshare is fleeting. Maintain it or it will disappear. 4 Use compelling creative. Unimpressive (or bad) creative, including ideas, production, etc, will actually hurt your brand image. REACH FREQUENCY CONSISTENCY CREATIVE

Radio Will Get You Known CONSISTENCY Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. REACH We reach more consumers than the average network affiliate and several times more than local papers and local cable. FREQUENCY Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. CREATIVE Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field.

The Value Of Being Known Among Our Listener Communities • The _______ community of loyal listeners is xxx, xxx persons strong (Source: XXX Market Report, 20 XX). • This community will spend about $X. X Million on _______ this year! • Would you like to win a large portion of this business? • If you’re a known brand among this community, it is very likely that you will. That’s the Power of Radio. • We’ll use our branding expertise to help you do it!

To Turn On Your Marketing Power: Jane Smith Business Office: Certified Branding Consultant Jane. smith@cumulus. com 202 -555 -1212 x 213 office 202 -555 -1213 fax 202 -555 -5454 mobile 1234 Main Street, Suite 200 Poughkeepsie, NY 00055 202 -555 -1212 phone 202 -555 -1213 fax www. Insert market station branding here

Caschelittlerock. com Target Markets You on Them ____________________ _____________________ Them on You Them on Them _____________________ _____________________ Current Activities and Monthly budgets Billboard _____ TV ________ Cable _______ Radio_______ Direct mail_____ Outdoor______ SEO_______ Social Media _______ Other Digital____ Earned Media_______ Signage ______ Gender M or F 18+ Geography AR WLR NLR CA Age 21 -39 40 plus Ethnic B W H O Life style targets _____________ Service and or products offerings or talking points mentioned _________________W hat makes you different? _________ Competitors _____________________________ Notes _____________________________ ____________