Client Briefs Formal Brief Contractual Brief Formal Brief

Client Briefs Formal Brief & Contractual Brief

Formal Brief example

Contractual Brief example

Formal and Contractual Briefs Similarities • • • Both Briefs need to be signed by the client and the agency. They both provide the full conformation of conditions, terms and tasks they need to complete. Each brief has specific topics where information is made clear. They both use formal language to make sure there is no confusion. Both the briefs only contain relevant information. Differences • • Formal briefs are not always legally binding whereas contractual briefs are as they cannot change when signed off. Contractual briefs include information about payment and fees. A formal brief can be altered once it’s been agreed whereas contractual briefs cannot be changed once it has been signed. Formal briefs require initials however contractual briefs require a signature.

Children’s Shoes Brief • The most suitable brief I would use for the children’s shoes advert would be a contractual brief. This brief will be most appropriate for a children’s shoes advert as there are many restrictions and rules when filming an advert involving children. This will mean that nothing can be changed once its signed and the terms and conditions are all made clear. It will also provide requirements for the budget of the advert and how much money will need to be spent on each part of the process. Once the brief is signed it cannot be changed therefore everything written in the brief needs to be fulfilled and followed. The brief will ensure everyone does what they have signed to do. The brief will be extremely detailed and the company filming will know exactly what is wanted and what they’re being asked to do for the advert. This will ensure there are no mistakes when filming the advert which will save more money and time for the company designing the brief.