Click to edit Master title style Life Click
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Click to edit Master title style • Life Click edit Master at to GÉANT – Storytext of astyles campaign • Second level Rosanna • Norman Third level Communications Officer • Fourth level • Fifth level Sig-Marcomms Montpellier, 17 -18 September www. geant. org 17/09/2019 www. geant. org 1
‘What do you know about GÉANT? ’ HR needed help • to attract new talent • to boost technical recruitment Interviewed candidates were NOT familiar with GÉANT Good recruitment helps organisations to acquire the talent they need in order to perform and grow and helps ensure that the workforce is used to its full potential. 2 | www. geant. org
Give the word to the people GÉANT! Short employee interviews (3 simple questions) Selection of colleagues from a variety of backgrounds Gender balance Cambridge / Amsterdam office location balance 3 | www. geant. org
The campaign 12 colleagues 12 interviews High resolution photos (the most complicated part!) New web section on geant. org Internal and external launch of campaign www. geant. org/life-at-GEANT 4 | www. geant. org
What about the interviews? Objective Learn about GÉANT: overview of roles, skills, jobs What employees like about their job, working at GÉANT Make GÉANT human, highlight the human aspect Result Enthusiasm, pride, motivation, mission, shared goals So much more than IP networks Flexibility and Trust The sky’s the limit I love my team, I love my job Never a dull moment Inspired by the bigger picture Making a difference 5 | www. geant. org
Getting more out of the campaign Promotion featuring one profile at the time, each month for 1 year • Via the GÉANT Community Blog and social media channels • Regular pages on CONNECT magazine 6 | www. geant. org
#Life. At. GÉANT: Spreading the love • • We started using the #Life. At. GÉANT hashtag in social media It highlights aspects and experiences of our job that we love Now a popular hashtag You could use/adapt it for your NREN too: #Life. At…. . 7 | www. geant. org
We liked the outcome Much more than a recruitment campaign The human element is very powerful and generates interest More effective and beneficial than any targeted promotion An overview, snapshot of GÉANT through the eyes of its employees. A very special place to work. Recruitment communications have a direct link to the corporate image keeping employees happy and proud of their job! 8 | www. geant. org
Click to edit Master title style • Click to edit Master text styles • Second level • Third you level Thank • Fourth level Any questions? • Fifth level Rosanna. Norman@geant. org www. geant. org 17/09/2019 © GÉANT Association on behalf of the GN 4 Phase 2 project (GN 4 -2). The research leading to these results has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No. 731122 (GN 4 -2). 9 | www. geant. org 9