Click LIKE if you want to Sell Software

Click LIKE if you want to Sell Software on Facebook!

Who? Nico Westerdale facebook. com/nico. westerdale Myself, Roger & More run Bits. Du. Jour Daily Deals Site for Software facebook. com/Bits. Du. Jour 1000 s of Software Promotions 6+ Years Tens of thousands of “Likes” for ISVs

What we’re talking about Why Bother? Pages Posts Selling Software

1. Why Bother with Facebook?

Why People Love Facebook It’s Easy It’s Fun Cats

Why People Hate Facebook

People Don’t Get Facebook every time i open mu facebook account its your website and everything with it which opens first. i insist you do sth about removing it and never again to highjack my facebook profile page. this is an official request to remove disdujour. com from highjacking my facebook profile webpage. either you do it yourselves or show me how to remove it. i am extremely angry this happened. if i have agreed to anything its because i never knew it or by agreeing to your newsletter or sth u have secretly included this disgusting highjack.

Numbers Don’t Lie Referring Websites by Domain for Bits. Du. Jour. com

2. Facebook Pages

What is a Facebook Page?

What’s in a Name?

Icons for Top Pages

Setting up a Page

How to kick off getting Likes

Like Button

Sharing Links Meta Tags og: image og: title og: url

How Not to Promote a Page

Software as a Carrot

Fan. Gate Pages

3. What to Post

Types of Posts Status Update • Questions • Tips • Fun Images Videos • Informative • Brand Building Reposts • Industry News • Blog Posts Links Offers • Funny • Infographics • News / Blog • Product Updates • Promotions • Discounts

Most Popular Pages 34% Engagement Ask Your Fans to: Comment Share Like

Most Popular Pages 106% Engagement People will naturally share posts if they’re funny or opinionated

Be an Authority

Make it Fun – But Relevant

Transience of Traffic Ten days of traffic

Attitude

Community Building

4. Selling on Facebook

The Truth People do not use Facebook to Buy Stuff But…

Links

Facebook Offers

Facebook Offers - Mobile

Advertising on Facebook

Advertising - Audience

Advertising - Targeting

Retargeting Facebook Exchange (FBX) Ad. Roll. com Nanigans. com Retargeter. com

Sweepstakes

Facebook Promotions Use a service Short. Stack Page. Modo Tab. Site

Work With Your Product Cycle Release New Version (Advertise) Promote Old Version (Giveaway) Promote New Release (Discount) Develop New Version (Marketing) Build Community (Likes)

Backlash

So… How do you Sell Software on Facebook?

Your Pages Why Bother? Pages Posts Selling Software

Business Cards Please! Win a $50 Facebook Ads Gift Card