CLEARVIEW Innovation Learning Objectives Understand the role of

CLEARVIEW Innovation

Learning Objectives ◦ Understand the role of innovation and the processes for generating innovative business ideas. ◦ ◦ Identify and understand models used to map innovation ◦ ◦ Understand the how businesses manage innovation and the key roles of individuals involved in innovation.

What Is Innovation? ◦ The successful exploitation of new ideas to realize opportunities ◦ Developing new markets ◦ Schumpeter’s (1934) Five Types of Innovation: ◦ New forms of organisation ◦ New products or services ◦ New methods of production ◦ Identifying new sources of supply

Discussion Questions ◦ Why do you think innovation is important to a business? ◦ Are there businesses that do not need to innovate?

Who Innovates? ◦ Entrepreneurs ◦ Intrapreneurs ◦ Top-down ◦ Bottom-up

4 Ps Of Innovation Space ◦ Product Innovation ◦ What a company offers its market; changes in a product or service ◦ Process Innovation ◦ How a company creates the product/offering; Changes in how a product is brought to the market ◦ Position Innovation ◦ How the offering/product is positioned; Changes in the story a company tells about a product. ◦ Paradigm Innovation ◦ How the company ‘frames’ its offering/product? Changes in the ‘mental model’ underpinning what the enterprise does Francis & Bessant (2005)

4 Ps Of Innovation Space: 4 Direction Model Paradigm Mental Model Process Innovation Position Product/ Service Francis & Bessant (2005)

Case Study: Clearview ◦ UK Software Developer, providing strategy and performance software ◦ Business intelligence consulting services

Case Study: Clearview ◦ In their own words: ◦ Clearview gives you a single, connected approach to managing your organisation. We do this through our innovative, web-based software products and supporting implementation and consultancy services. ◦ We can help you create and execute your strategic plan, manage your performance, search, report and understand your information and engage positively with your customers. ◦ We strive to deliver excellence and value for money and have a unique approach to our customer relationships,

Case Study: Clearview ◦ Pre-video discussion ◦ How would you predict that Clearview uses innovation in its operations? ◦ Where in the 4 Ps would you expect to see innovation at Clearview? ◦ Who would you predict is responsible for identifying and implementing innovation at Clearview?

Video ◦ Embed/show video

Case Study Discussion Questions ◦ Map Clearview’s innovation strategies onto the 4 Ps Framework. ◦ Are there any areas on the 4 Ps that you believe Clearview had not addressed? Any areas that you believe fall outside the 4 Ps? ◦ Identify any gaps you perceive in Clearview’s approach to innovation. ◦ Who are the main individuals involved in innovation at Clearview? ◦ Looking ahead, where should Clearview focus to improve innovation?

References ◦ Francis, D. & Bessant, J. (2005) Targeting Innovation and implications for capability development, Technovation, 25 (3), 171 -183.