Classical KUSC Programming Listeners Community Online Underwriting Classical

Classical KUSC Programming Listeners Community Online Underwriting Classical KUSC is the nation’s largest Classical music station Classical KUSC Underwriting Media Kit July 2016

Classical KUSC serves audiences from San Luis Obispo to the border of Mexico Classical KUSC Jim Svejda hosts The Record Shelf, Sunday evenings at 10 PM Announcers at KUSC Classic Events meet and greet listeners Alan Chapman whets your appetite with an hour of Requests at Noon Weekdays, 12 -1 P. Classical KUSC is the nation’s largest Classical music station. Our Mission To make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California. “…I wake up with you every morning and go to sleep with you every night. Is it any wonder that I love you? I’m sending KUSC a check for $5000. ” – Christine L.

One million Southern Californians tune to Classical KUSC to get inspired and involved * Programming Dennis Bartel weekday mornings , 6 -9 AM Weekdays At 5 PM, Rich Capparela Has Your Classical Anti-Road Rage Melody Great outdoor summer concerts At Classical KUSC, we do more than just play music because we know that people turn to classical music when they’re looking for inspiration or need a moment of peace. We hand-pick the greatest performances of music that has survived the test of time to transport listeners, making it easier for them to concentrate at work and less frustrating to drive through traffic, or enhancing any activity by giving it a grand beautiful soundtrack. * Source: PPM February 2014 6+, includes San Luis Obispo, Santa Barbara, Palm Springs, Thousand Oaks and parts of San Diego “It’s rare for a day to go by when I don’t tune in. ” – Bruce W.

Classical KUSC is dedicated to preserving classical music as a living art Programming The Opera Show with Duff Murphy, Saturdays 9 -Noon KUSC plays Classical music 24 -7 Gail Eichenthal is KUSC’s Executive Producer and produces programming such as Arts Alive Classical KUSC hosts are guides in musical discovery throughout the day, offering tidbits of information about the music, composers and musicians. Plus KUSC hosts keep you in the know when it comes to events around Southern California or important happenings in the world of classical music and the arts. All free with easy access at the push of a button. “You are playing some pantheons of classical music. Such a remarkable and inspiring way to start a Monday morning. ” – Dede M.

Make your marketing dollars count by reaching well educated and affluent individuals who are movers and shakers in their industries Listeners Escape The Work Week With Rich Capparela and KUSC at The Beach, Fridays 4 -7 PM Classical KUSC listeners index above the market average of 100 in several desirable qualitative categories Source: Los Angeles Metro Survey Area, Scarborough Feb 2015 -Jan 2016, Adults 18+ KUSC is on site at arts and Brian Lauritzen hosts the LA cultural events Phil broadcasts on KUSC Target Persons Station Percentage Target Index Market = 100 household income levels $100, 000 -$149, 999 125, 900 19. 8% 169 $150, 000 -$249, 999 79, 081 12. 5% 152 household income $250, 000+ 57, 361 9% 205 individual employment income $150, 000 - $249, 999 25, 556 4% 179 $250, 000+ 28, 506 4. 5% 332 HOME OWNERSHIP/RENTAL PROPERTIES/HOME IMPROVEMENTS market value levels of owned home $1, 000 -1, 999 49, 266 7. 8% 170 $2, 000+ 61, 781 9. 7% 512 EDUCATION highest education level attained post graduate degree 160, 360 25. 3% 230 college graduate(4 year 105, 949 16. 7% 106 college) some post graduate(no 26, 101 adv. degree) 4. 1% 251 “I can’t begin to tell you how much KUSC enlivens and enriches my life. ” – Dana W.

Classical KUSC’s passionate audience supports those sponsors who help keep Classical music alive in their community Listeners KUSC sponsors both ballet and modern dance The Oscar race is on Classical KUSC City of Hope celebrates over 10 years of sponsorship of Classical KUSC’s loyal listeners value the importance of supporting underwriters What are your impressions about businesses or foundations that sponsor programming on your local public radio station? % No Opinion (net) 6% % Negative (net) 16% % Neutral (net) 15% % Positive (net) 75% When price and quality are equal, I prefer to buy products from businesses that support public radio. Don't Know 15% Disagree Strongly 3% Disagree 18% Agree Strongly 17% Source: 2010 NPR Audience Perceptions of Corporate Sponsorship on Public Radio 48% “The world is so much more beautiful and less empty when I’m listening to KUSC. ” – Claire P.

Your message on Classical KUSC reflects your support of the Arts in Southern California Community KUSC announcers frequently give pre-concert talks around town Join KUSC at the next reception with arts partners Get involved with KUSC and the arts community Classical KUSC is the link to arts and culture for Southern Californians. Our listeners index above the market average of 100 in attending arts and culture events. Target Persons Station Percentage Target Index Market = 100 Entertainment and Recreation Events/ Places personally attended (yr) Art museum 112, 000 17. 7% 137 Symphony, concert, 122, 520 etc 19. 3% 276 Dance or ballet performance 8. 9% 207 56, 608 Source: Los Angeles Metro Survey Area, Scarborough February 2015 -January 2016, Adults 18+ “We are all graced with your presence in this universe which seems so twisted sometimes … but it is such a profound feeling listening to you sharing such positive energies. Thank you!” – Claudia G.

Reach Classical KUSC listeners online Online Stream KUSC online at kusc. org Check out the KUSC podcasts with interviews of celebrated artists like Yo-Yo Ma Classical KUSC is online: An active and vibrant community of listeners stream programming, listen to podcasts and partake in social media activities at kusc. org. Source: Google Analytics / Stream Guys Analyzer Tool 2016 KUSC brings arts news to you on Saturdays at 8 a. m. KUSC. ORG Monthly Page Views 220, 257 Monthly Sessions 131, 737 Monthly Streaming 139, 945 Enewsletter 40, 000 Twitter 10, 000+ Facebook 30, 000+ “I listen to your station ALL day long using whatever media I can, including in the car and streaming online at work!” – Stephen G.

Classical KUSC provides the perfect score - start your marketing campaign on KUSC now Underwriting KUSC Classic Events are popular with listeners and members Lexus goes on site with KUSC to Classic Events City National Bank climbs the ladder with Classical KUSC Place your marketing message along side like-minded sponsors on Classical KUSC Support for Classical KUSC comes from its members and from your Southern California Lexus Dealer. All-new LX now available for a test drive at your local Lexus dealer. Online at Lexus. com Support for Classical KUSC comes from City National Bank. City National’s blue ladder represents the way up for Californians, their business and personal financial needs. At cnb. com. “Our media campaign on KUSC is very effective in reaching Lexus buyers. It’s been a success!” - Karen Owens, Media Supervisor Zenith Media for the Southern California Lexus Dealers Association

List of Clients on KUSC

Sample Announcements Underwriting Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater. com. Support for Classical KUSC comes from Solar. City, helping Southern California homeowners switch to clean, solar power. Solar. City custom-designs solar systems to fit home and financial goals. More at solarcity. com Support comes from Sunpower. Based in Silicon Valley, Sun Power combines innovative solar products with advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for consumers, major brands and utilities around the globe. More information at sunpower. com.

Sample Announcements Underwriting Support for Classical KUSC is provided by the State of California, issuing 4 billion dollars in bonds, an opportunity for these tough times. More information about these bonds at Buy. California. Bonds. com. Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater. com. Support for Classical KUSC comes from Solar. City, helping Southern California homeowners switch to clean, solar power. Solar. City custom-designs solar systems to fit home and financial goals. More at solarcity. com Support comes from Sunpower. Based in Silicon Valley, Sun Power combines innovative solar products with advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for consumers, major brands and utilities around the globe. More information at sunpower. com.

Contact Abe Shefa General Sales Manager and Director of Corporate Affairs (213) 225 -7450 ashefa@kusc. org