CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI

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CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Enrollment Services and Student Services

CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Enrollment Services and Student Services Update Presented by Michael J. Marshall, Ed. D. Interim Dean of Student Services and Campus Life and Associate Vice President for Enrollment Services Houston, TX Friday, November 10, 2017 2: 15 PM 1

OVERVIEW § Guiding Principles § Academic Affairs Framework § Fall Admission and Enrollment Statistics

OVERVIEW § Guiding Principles § Academic Affairs Framework § Fall Admission and Enrollment Statistics § Student Services and Campus Life § Q&A § Adjournment 2

MISSION, STRATEGIC PLAN, AND PRESIDENT’S PRIORITIES Academic Affairs’ Mission: Ensure students’ academic and career

MISSION, STRATEGIC PLAN, AND PRESIDENT’S PRIORITIES Academic Affairs’ Mission: Ensure students’ academic and career success 2013 -2018 Strategic Plan: §Increase Headcount Enrollment §Distinctive Academic, Research and Student Support Programs §Enhance External Funding Support §Sustainable Financial Business Model President’s Priorities: §Enrollment §Student Success §Innovation §Fund-raising 3

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Fall 2017 Enrollment* 3500 3000 2741 2500 2000 3302 3093 2567 1500 1000 500

Fall 2017 Enrollment* 3500 3000 2741 2500 2000 3302 3093 2567 1500 1000 500 0 918 Fall 2014 920 Fall 2015 Undergraduate Fall 2014 2015 2016 2017 4 -YR (+/ -) UG HC 2567 2741 3093 3302 28. 6% 918 920 791 690 -24. 8% Enrollment GR HC Enrollment 791 Fall 2016 690 Fall 2017 Graduate *Source: OPAR 5

Fall 2017 Residence Life CAU Housing Report * 2 015 Students in Residence Halls

Fall 2017 Residence Life CAU Housing Report * 2 015 Students in Residence Halls 1 962 1 952 1 962 1 972 Fall 2017 *Source: OPAR 1 982 1 992 2 002 2 012 2 022 Fall 2016 96. 4% Housing Occupancy Rate (2090 Spaces Available) *Operational data provided by the University Registrar as of 9/11/2017 6

Fall 2014 -2017 First-Year Admission and Enrollment Trend* 16000 13940 14000 12000 10733 10000

Fall 2014 -2017 First-Year Admission and Enrollment Trend* 16000 13940 14000 12000 10733 10000 6000 8075 7560 8000 5140 5487 4352 4509 4000 2000 0 2014 999 844 717 2015 Complete Applicants 2016 Admits 914 2017 Enrolled *Source: OPAR 7

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Academic Quality of Freshman Class Fall 2014 -2017 Mean Composite SAT Scores* 980 925

Academic Quality of Freshman Class Fall 2014 -2017 Mean Composite SAT Scores* 980 925 930 880 902 830 853 840 Fall 2014 Fall 2015 780 Fall 2014 2015 2016 2017 4 -YR (+/-) Average SAT Score 853 840 902 925 8. 4% Fall 2016 Fall 2017 *Source: OPAR 9

Academic Selectivity of Freshman Class Fall 2014 -17 Admit Rate Fall 2014 2015 2016

Academic Selectivity of Freshman Class Fall 2014 -17 Admit Rate Fall 2014 2015 2016 2017 4 -YR (+/-) 90% 80% 70% 85% 82% 60% Admit Rate 85% 82% 72% 58% 27% 72% 58% 50% 40% 30% *Source: OPAR and Admissions Operational Data 20% 10% 0% Fall 2014 Fall 2015 Fall 2016 Fall 2017 Top Five HBCUs Selectivity (Admit) Rate – 2016 HBCU Institution 1. Spelman College 2. Howard University 3. Hampton University 4. Morehouse College 5. Xavier University of Louisiana Admit Rate (’ 16) 36% 30% 65% 66% 62% *Source: US News and World Best Top HBCUs Report 2017 10

Fall 2017 Enrollment* 7, 0% 6, 4% 6, 2% 6, 0% 4, 9% 5,

Fall 2017 Enrollment* 7, 0% 6, 4% 6, 2% 6, 0% 4, 9% 5, 0% 28, 5% 4, 0% 3, 2% 3, 0% 71, 5% 2, 0% 1, 0% 0, 0% CA IL NY FL MD Top Five Majors for First-Year Freshmen 1. Biology 2. Business 3. Mass Media Arts 4. Psychology 5. Criminal Justice Female Male *Source: Operational data provided by the Office of the University Registrar as of 12: 30 p. m. 10/11/2017 11

Student Success Outcomes: 77% in ‘ 27: First-Year Student Retention* 72% 70% 68% 70%

Student Success Outcomes: 77% in ‘ 27: First-Year Student Retention* 72% 70% 68% 70% 66% 64% 66% 62% 60% 66% 60% 58% 56% 54% Fall 2014 2015 2016 2017 4 -YR (+/-) First-Year Freshman Retention 60% 66% 70% 10% **This data point is based on operational data. Fall 2015 Fall 2016 Fall 2017 *Source: OPAR 12

15 or More Credit Hours for First-Time, Full-Time Freshmen* 100% 90% 80% 70% 66%

15 or More Credit Hours for First-Time, Full-Time Freshmen* 100% 90% 80% 70% 66% 60% 57% 50% 40% 30% 20% 10% 0% Fall 2014 2015 2016 2017 4 -YR (+/-) 15 or More Credit Hours 80% 57% 66% 90% 10% **This data point is based on operational data. Fall 2015 Fall 2016 Fall 2017 *Source: OPAR 13

OUR EFFORTS HAVE PAID OFF…NATIONAL RECOGNITION #16 #18 Fall 2017 U. S. News and

OUR EFFORTS HAVE PAID OFF…NATIONAL RECOGNITION #16 #18 Fall 2017 U. S. News and World Report Ranking of Top HCBUs in the country Fall 2016 U. S. News and World Report Ranking of Top HCBUs in the country *Source: U. S. News and World Report 14

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STUDENT SERVICES AND CAMPUS LIFE FRAMEWORK Student Success Quality of Service and Experience Student

STUDENT SERVICES AND CAMPUS LIFE FRAMEWORK Student Success Quality of Service and Experience Student Services Professional Development of Internal and External Partnerships 16

QUESTIONS? ? ? 17

QUESTIONS? ? ? 17

CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Thank You 223 James P.

CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Thank You 223 James P. Brawley Dr. , SW Atlanta, GA 30314 www. cau. edu 18