CIVIL Wicked deals sales presentation By Alex Stang

CIVIL Wicked -deals sales presentation By: Alex. Stang

Business Background • Over the years Civil has dominated the snowboard and skateboard retail industry in Southern Rhode Island • Civil opened a new location in Providence on October 20 th. Thus, giving the business an opportunity for a new market of customers Sales/Business Goal • In what way will our business increase sales with men 15 -30 increase by 10% • In what way will our service make Civil rank #1 in the winter sports retail industry on consumer reports All content is intellectual property of Clear Channel Media and Entertainment.

Solution Wicked-deals. com has over 13, 000 monthly visitors • Clear Channel Wicked Deals Program – Every week, Wicked Deals are heavily promoted both on-air and on our websites telling listeners what they can buy for half price. Every Friday morning at 9 am, items go on sale to listeners at www. wicked-deals. com. What you Get! – We write your script using the “ Wicked Dealah” – We produce the commercial from start to finish, running your spot the week leading up to the deal – Along with weekly email blast to 90, 000 listeners All content is intellectual property of Clear Channel Media and Entertainment.

Schedule • As a wicked-deals participant you have four options of what station you want your spot air. – 94 WHJY: (30) 30 second commercials • Ranks #1 with adults 25 -54 • Air Monday-Sunday 6 a. m. - midnight – Coast 93. 3: (40) 30 second commercials • Rank #3 with women 25 -44 • Air Monday-Sunday 6 a. m. - midnight – 920 WHJJ : (50) 30 second commercials • Air Monday-Sunday 6 a. m. - midnight B 101: (35) 30 second commercials • Air Monday-Sunday 6 a. m. - midnight All content is intellectual property of Clear Channel Media and Entertainment.

Cost of Campaign • (60) $50 dollar gift certificates – The cost of the campaign drops immensely with consumer behavior factors • With the winter season coming most products cost much more than $50 dollars. – Customers will spend much more than the $50 dollar gift certificate in the store on bindings, snowboards, jackets, snow pants, etc… – “$2 Billion worth of gift cards were unredeemed in 20011”-Brad Tuttle All content is intellectual property of Clear Channel Media and Entertainment.

Action Timeline • If you accept our offer we will begin working on the scheduling of spots immediately • Perfect for the Holidays – With the holiday season approaching this is the perfect time to advertise – Among those who buy daily deals, 31% of customers have not heard of the company before the deal • Wicked- deals will give your business the competitive advantage you need. The Time to Act is Now! All content is intellectual property of Clear Channel Media and Entertainment.

Appendix • • • Wearecivil. com Radioexchange. clearchannel. com Avg. Persons M-SU 6 a-12 (May’ 11 pm) Cume Persons M-Su 6 a-12 (May ‘ 11 ppm) Marketing Daily (June 23, 2011) • Tuttle, Brad. "Billions Wasted: Do Gift Cards Make Sense When So Many Go Unused? " TIME. com. TIME Magazine, 09 Jan. 2012. Web. 05 Nov. 2012. <http: //business. time. com/2012/01/09/billions-wasted-do-gift-cards-make-sense-when-so-manygo-unused/>. All content is intellectual property of Clear Channel Media and Entertainment.