Citrix Ingram Micro Server Virtualization with Xen Server

Citrix & Ingram Micro Server Virtualization with Xen. Server Doug Wiener May 28 th, 2008

Problems Running the Datacenter Underutilized Hardware Difficult Management Average utilization of servers <15% Managing too many physical servers Source: Gartner Barriers to Expansion Increasing Cost of Ownership 79% of IT budget to keep the business running Server sprawl, electricity, floor space Source: Gartner

The Solution: Citrix Xen. Server™ is the simplest and most effiecient & cost effective way to virtualize and provision servers, making the data center more dynamic.

Xen. Server & Xen. Motion: Live Relocation Remote VM Guest Storage

Xen: Engine of Innovation • Open standard • Work closely with OS vendors • Advisory board: Citrix, IBM, Intel, HP, Novell, Red Hat and Sun Microsystems • Leverage open source community

Near “Bare Metal” Performance • Large workload support – Native 64 bit hypervisor – Large memory support – Up to 8 virtual CPUs per guest • Insignificant overhead – Linux: ½ - 4% overhead vs. native – Windows: 2 - 6% overhead vs. native

Why Do Customers Choose Xen. Server? • Ease of use – “ 10 minutes to Xen” • Best price/performance • Efficient – Tuned for Citrix and Microsoft workloads • Open architecture – OS independence – Strong technology ecosystem • Strong Microsoft relationship

Xen. Server Licensing Per server licensing • Simple and flexible • Starting at $600 per server Socket Processor Core

Citrix Xen. Server Family • Provisioning capability • $5, 000 per server • Live migration • Resource pools • $3, 000 per server • Multiple servers • Xen. Center • $900 per server • Single server • Free download Express Edition Platinum Edition** Enterprise Edition** Standard Edition** ** Includes first year of Subscription Advantage

Provisioning Changes the Model Virtualize Create a virtual image of a server’s workload: Operating System, Application Engine and Application Store the virtual workload image on network storage Stream the workload image on-demand to virtual and baremetal servers Virtualize Store Stream A Virtualize server workload image Store the virtual image on network storage Stream the virtual image to servers

Provisioning Complements Server Virtualization OS and workload are streamed from Network Storage A Xen. Server Hypervisor B Virtualized Server Provisioning Server (streaming service) Network Storage With Provisioning Server only a small number of images are required Physical Server

HP Editions of Xen. Server Practically identical to Citrix-branded offerings • No installation – just boot and configure – Software delivered on a 1 GB flash module – Only 3 minutes to Xen! • Integrated with OEM management consoles

Xen. Server Product Line Features Feature Express Standard Enterprise Platinum 64 -bit Xen hypervisor Windows and Linux guests Xen. Center Multi-server management Enterprise scalability VLAN support Xen. Motion Resource Pools Shared storage Citrix Storage Delivery Services Qo. S support Server provisioning

Hypervisor Architecture Comparison First Generation Hypervisor Citrix Xen. Server Architecture • Legacy 32 -bit hypervisor with basic 64 - • True 64 -bit hypervisor with full 64 -bit • Scalability limits • Double the scalability • Large hypervisor is like a mini-OS under • Small hypervisor ideally suited to • Proprietary device drivers • Standard open source device drivers bit extensions the VMs support hardware virtualization

Xen. Center • Manage multiple servers • Create and deploy virtual machines • Monitor performance • Adjust resource allocation • Interact with virtual machines • Windows-driven administrator – Wizards – Follows Vista UI standards

Management Architecture Comparison Traditional Mgmt. Architecture Citrix Xen. Server Mgmt. Architecture • Single backend management server • Clustered Management Layer controls the virtualization servers • No single point of failure • Change and configuration management are automatic across multiple servers controls the virtualization servers • Single point of failure • Each server requires unique changes and configuration management

Automatic VM Placement • Automatically place virtual machines on systems with free capacity • Load balance virtual machines as you launch them Remote VM Guest Storage

What Else “They” Can’t Do…. Capability Xen. Server VMware VI End-to-end application delivery Yes No High-performance VDI Yes No Open free-of-charge hypervisor Yes No Native 64 -bit hypervisor Yes No Native VT and AMD-V integration Yes No, binary translation Standard device drivers Yes No Storage hardware native support Yes – Storage Delivery Services No W 2 K 8 interoperability Yes No Bare-metal server provisioning Provisioning Server No Built-in management console failover Yes No Single upgradeable codebase Yes No 8 -way (Virtual CPUs per VM) Yes No

Independent Validation • Xen. Motion • Seamlessly move or re-locate virtual machines without downtime • Resource. Pools • Efficient configuration, allocation, and authentication of your virtualization resources • 64 -bit architecture • “Easy-to-use, feature-rich offering is Scalability and support for enterprise application quickly catching up to its main rival” workloads • Xen. Center Computer Reseller News Product Review - • Easily manage your virtualization environment from a single, unified interface, including servers, storage and networking • Xen. API • Integrate with existing investments and infrastructure

Proven Track Record Working with Microsoft Citrix App Virtualization Services Application Performance Monitoring Speed. Screen Progressive Display Single Sign-On Citrix Dynamic Virtualization Services Provisioning High Availability DRS Smart. Access Easy. Call Smart. Auditor Citrix Xen. App ICA Microsoft RDP Windows Server Xen. Desktop Citrix Storage Delivery Services Citrix Xen. Server Xen Hypervisor Microsoft Hyper-V Windows Server

Citrix Value-Add to Hyper-V Strengthen virtualization ecosystem Extend Hyper-V to desktop virtualization Xen. App optimization Provision virtual and physical server infrastructure Citrix Storage Delivery Services Live migration of virtual machines Virtualize other operating systems (e. g. Linux) Windows Server 2008 Hyper-V

Why You Should be in This Business • Get in on the virtualization ground floor – Market projected to grow to >$3 B by 2011! – Untapped opportunity in the volume mid-market • Complement existing Citrix/Microsoft, Server & Storage practices – Xen. Server is best server virtualization for Xen. App • High-value, short sales cycle – Easily justifiable with large potential for services and support revenue • Leverage the Citrix Xen. Server ecosystem

“Good Prospect” Characteristics • Starting out with "paid" server virtualization • 10 -100 physical servers in scope – Mid-market and departmental • Cost-conscious, "no frills" mentality • Open Source Bias • New shared storage environment • Existing Citrix relationship

Earn Multiple Revenue Streams • Product licenses • Advisor Rewards • Services opportunities • Subscription Advantage • Cross-sell/up-sell opportunities “$1 of Citrix sales equals $3 – $8 of additional revenue” Citrix Solution Advisor, Summit 2008

Award-Winning Partner Program • Citrix Advisor Rewards – A cash reward for Solution Advisors who: – Provide value selling around Citrix products – Forecast opportunities with Citrix sales – Cash rewards up to 10% (off MSRP)!!! Rewards are provided to partners regardless of who fulfills the product to the end-user! • 5 for 5 Promotion – Additional 5% • Lead with Platinum – 50% Bonus

Get Educated Selling & Positioning • CTX-1632 AW: Citrix Xen. Server 4. 0: Selling and Positioning o N Exams Technical • CTX-2401 AI: Citrix Xen. Server Enterprise Edition 4. 0: Administration 8 0 0 2 h g u o r h t e g r cha • CTX-1632 AW: Citrix Xen. Server 4. 0: Selling and Positioning • A 01: Citrix Xen. Server 4. 0, Enterprise Edition: Administration

Next Steps…. • http: //www. citrix. com/ingramsvpartner • Invest in in-depth training for sales/technical staff • Download and use product immediately • Leverage demand-gen programs, like MDF/co-op funds • Identify opportunities within your customer base • Submit Advisor Rewards opportunities now! Reap the rewards of a partnership totally focused on your success!

Virtualization Platform of the Year “[Citrix Xen. Server 4. x] topped our judges’ list by adding significant new functionality without sacrificing ease-of-use or attractive pricing. ” Search. Server. Virtualization. com, Tech. Target – January 2008

Citrix Xen. Desktop On-demand delivery, simple desktop lifecycle management • Accelerates the delivery of desktops to knowledge workers anywhere • Enables stronger data protection and control • Reduces cost of ownership by up to 40% http: //www. citrix. com/xendesktop

Conclusion Citrix Xen. Server™ is the simplest and most effective way to virtualize and provision servers, making the data center more dynamic. Virtualize and Provision Servers Low Cost and Easy to Use Best Virtualization for Citrix Xen. App