Cisco Wide Area Application Services WAAS Analyst Briefing

Cisco Wide Area Application Services (WAAS) Analyst Briefing WAN Optimization and Application Acceleration Solution Feng Meng Product Marketing Data Center Solutions Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Topics Customer Base – As of FY Q 4 2009 § 5, 000+ § 60, 000+ sites in production § Strong enterprise and service provider adoption § Simplified for mid market customers Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

54 Fortune 100 Use Cisco WAAS “With Cisco WAAS, our film-editing software has 140 Mbps throughput compared to 35 Mbps without WAAS, ” - Harry Ryan, NBC Beijing Olympics Network Architect NBC “We have one of the most demanding network environments in the world because we’re moving gigabyte-sized files, not megabyte-sized files. We used to hear complaints about slow network performance, and with Cisco WAAS that’s no longer true. ” - Craig Lau, VP of IT Monsanto Sony. Ericsson Presentation_ID “Microsoft Sharepoint response time: • Before WAAS: 270 seconds st • With WAAS (1 time): 90 seconds • With WAAS (2 nd time): 8 seconds” - Dwight Wheeler, Enterprise Architect “Server consolidation savings at each of the 63 locations: • Server refresh cost avoidance: 16, 000 Euro • New server Cap. Ex avoidance: 12, 000 Euro • New sever Op. Ex avoidance: 4, 200 Euro” - Paul Stephens, Global Head of Networks © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Scalability for Large Enterprises Local Press Coverage Casas Bahia Sprint American Electric Power Presentation_ID • 550 sites optimized across Brazil’s largest retailer • Cisco’s 3 rd largest deployment • 90% reduction for customer service application response time http: //newsroom. cisco. com/dlls/2009/prod_042209 c. html • 180 sites optimized • 33% more branch servers were consolidated than plan, using WAAS • 3. 2 TB of data reduction between just 2 locations, in 1 month • 112 sites optimized • Branch servers consolidated • LAN-like application performance © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Recent Publicly Announced Customers (Cisco does not publish customers without their written permission) Media/Telecom Technology Manufacturing Retail/Financial Transportation Healthcare Engineering Professional Services Government Public Sector Presentation_ID © 2006 Cisco Systems, privacy Inc. All rights reserved. Cisco Confidential Note: Cisco treats customer with utmost respect and lists only publicly announced customers 5

9 Providers Announced Managed WAAS These Service Providers have publically announced their managed service

Simplified for Mid Market Customers 15 -minute Installation • Smart wizard automates configurations • Immediate acceleration & virtualization http: //www. mytechwisetv. com/page/WAAS Ease of Reporting Automatic video delivery Presentation_ID • 42 out-of-box reports • Application response time and bandwidth savings • Flexible, customizable • Zero configuration • Instant video splitting • LAN-like user experience © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Topics Customer Base Market Share Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.

Cisco WAAS Market Leadership WAN Optimization CY 2008 Market Share Source: Infonetics Research Inc,

Topics Customer Base Market Share Product Leadership and Positioning Presentation_ID © 2006 Cisco Systems,

Cisco Product Leadership & Positioning Feature Depth Full Transparency Virtualization Riverbed Auto Discovery Video Optimization Mobile Acceleration Bluecoat Juniper Silverpeak Expand Qo. S F 5, Citrix • DRE • TCP Opt • Apps-specific Integration Strength Standalone Embedded in Branch Office Turn-key integration with Optimization Router (ISR) Application Delivery Controller video delivery system Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Cisco WAAS Preferred by End Users Only 17% of those planning to invest in WAN optimization in 2009 would choose Riverbed, compared to 50% choosing© 2006 Cisco. – Goldman Sachs Presentation_ID Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

End Users Prefer Integration with Router Qo. S Presentation_ID © 2006 Cisco Systems, Inc.

Industry Awards and Accolades 1 st Place Silver Award Data Center Manager of the

Topics Customer Base Market Share Product Leadership and Positioning Competitive Advantages Presentation_ID © 2006

Cisco WAAS Competitive Advantages Application Vendor Validated • Better compatibility • Lower risks • Better support Network Integrated • Easier operations • Better management visibility • More secure • Better Vo. IP integration Cost of Ownership Minimized • Less device complexity • Better video integration • Lower tax on data center server Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

Appendix § Cisco WAAS Competitive Advantages Presentation_ID © 2006 Cisco Systems, Inc. All rights

Network Integrated From Customer Benefit Standpoint Full Preservation of IP and TCP Header Information A Qo. S NBAR Net. Flow ACL NAT User A User B User C LAN Switch WAN Router Security Filter VPN Cisco WAAS Qo. S Net. Flow Visibility Firewall Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. WAN Router LAN Switch Application A Application B Application C WAN Core WAE Edge WAE Reliably enforce branch security policy for each user B Reliably apply security and Qo. S policy for each user Cisco Confidential Reliably report application usage for each user 19

Application Vendor Validated Better compatibility, lower risk, better support • CEO and Senior VP level partnership Exchange. Server 2007 • Joint R&D: Windows Server on WAAS (Wo. W) • Technology licensing, joint testing, validation and support • VMware and Cisco have jointly validated: • Optimized Virtual Desktop Infrastructure (VDI) delivery Oracle and Cisco have jointly validated: • E-Business Suite 11 i • Fusion Middleware • Siebel 8. 0 • People. Soft Enterprise Security, Unified Communications, Wireless, Data Center Solution, Deployment, and Test Lab: • IBM Websphere • IBM Lotus Domino Web Access • IBM Tivoli (in process) Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Network Integrated Easier Operations • Won’t break your Cisco network topologies • 15 minute installation • Auto-discovery optimization • No hidden user and application identity Better Management Visibility • Won’t break your existing Qo. S policy • Accurate investment decisions on network bottlenecks • Accurate reporting of application performance improvement More Secure • Won’t break your existing security policy • Industry’s only solution being certified for Common Criteria Evaluation and Validation Scheme (CCEVS) EAL 4 or ISO 15408 • Won’t create processing delay for your Vo. IP traffic Better Vo. IP Integration http: //www. networkwo rld. com/community/no de/16961 Presentation_ID “When the router tags the Vo. IP traffic for priority, it can send the traffic on its way without it being queued up for the WAAS module” “The problem was that the Riverbed Technology WAN optimization gear being tried out didn’t observe the Qo. S tags on Vo. IP packets, subjecting Vo. IP to unacceptable delays when the Riverbed appliances were taxed by large file transfers. ” © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

Cost of Ownership Minimized Data Center Power Consumption Less Device Complexity • Router integration • Serverless local Windows service • Lower power consumption Better Video Integration • One hardware platform for WAN optimization and video delivery • Enable video training & digital signage over the WAN Incremental Load on Data Center Server Lower Tax On Data Center Server • Minimize load on data center server Source: Miercom Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22