Cisco Spam Virus Blocker Wilson Prokosch WW Channel

Agenda § Announcement Overview § Product § How to Order the Spam & Virus Blocker § Customers Pain § How Spam & Virus Blocker stops Spam § Why Blocker § Top Reasons to Sell Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Cisco is proud to announce the Small Business Launch of Spam and Virus Blocker

Cisco’s Spam & Virus Blocker The Cisco Spam & Virus Blocker is a dedicated email security appliance for small business with up to 250 email users. It provides powerful protection against spam, viruses and other email threats to secure your network and business data while improving productivity. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Benefit Highlight: Simplified Single SKU Ordering § Bundles include everything (hardware, software, support) to simplify ordering to just one SKU. § Available only through distribution and competitively priced. Product Name Product Description List (USD) Point of Sale BLKR-SVB-50 U-1 Y Cisco Spam & Virus Blocker - 50 User - 1 year $ 2, 599 BLKR-SVB-100 U-1 Y Cisco Spam & Virus Blocker - 100 User - 1 year $ 2, 999 BLKR-SVB-250 U-1 Y Cisco Spam & Virus Blocker - 250 User - 1 year $ 4, 399 BLKR-SVB-50 U-3 Y Cisco Spam & Virus Blocker - 50 User - 3 year $ 3, 599 BLKR-SVB-100 U-3 Y Cisco Spam & Virus Blocker - 100 User - 3 year $ 3, 999 BLKR-SVB-250 U-3 Y Cisco Spam & Virus Blocker - 250 User - 3 year $ 5, 399 CON-BLKR 50 U SW and Supp Subscr NBD Blocker 50 User (annual) $ 499 CON-BLKR 100 U SW and Supp Subscr NBD Blocker 100 User (annual) $ 599 CON-BLKR 250 U SW and Supp Subscr NBD Blocker 250 User (annual) $ 899 Renewal Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

Average Daily Volume – billions Spam Trends Through September 2008 Month Presentation_ID © 2006

Business Challenge “Spam, viruses, spyware, and phishing all have one thing in common—they make profitable businesses. And these profits create incentive for innovation on the part of the perpetrators. ” – Peter B. Danzig, Ph. D. University of Southern California http: //www. messagingnews. com/magazine/2006/01/cover_story/changing_face_of_network_security. html Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Evolution of Spammers Testing New Techniques PDF Spam Text Spam 2007 2005 2006 MP 3 Spam 2 nd Qtr 4 th Qtr 3 rd Qtr Excel Spam Image Spam “ 2007 has seen a proliferation of different attachment types…Spammers are using these different attachments in order to try and get past email security gateways that are unable to look into complicated file types” Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. - 2008 Internet Security Trends Report Published By Cisco and Iron. Port Cisco Confidential 8

Cisco Spam Defense – Reputation Filtering Multi-Layer Spam Defense Senderbase Reputation Filtering Cisco Anti-Spam Who? How? Score CASE Where? What? Data Modeling Reputation Block 80% of Spam >99% Catch Rate < 1 in 1 mil False Positives Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

Cisco Sender. Base Network First, Biggest, Best Email & Web Traffic Monitoring Network – Data Makes the Difference View into over 30% of email traffic 20 M+ IP addresses tracked globally Data from ~120, 000 sources; 8 of the 10 largest ISPs Millions of human reporters & spamtraps Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Easy Installation and Use §Installs into network in minutes (ah: Quick and Easy Installation) §Provides immediate protection out of the box (ah: once installed in the network) §Automatic threat updates with no intervention required (ah: Automatic threat updates directly to the appliance) §Simple browser-based wizards support management and reporting §Reduce operational costs of administration Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Peace of Mind It just works. Set it and forget it. Presentation_ID © 2006

Host Base and UTM’s Versus Blocker Unified Threat Management (UTM) Pro: Inexpensive, one box to manage Con: Lack of granular per user control, lacks filtering features and some lack quarantine feature Key Question to ask Customers: How often do you receive spam? If it’s a major problem customer should think about buying a dedicated solution leveraging Sender Base Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Host Based Pro: Customer has a limited IT staff, they prefer to outsource Con: Customer has IT Staff and does not want critical data leaving their premise Key Question to ask customer: Do you have the IT staff that manages currently manages email? If so, adding a set and forget technology makes sense. 13

Cisco Versus Barracuda Cisco Barracuda Reputation Filtering Based on Sender. Base data, largest traffic monitoring system in the world, blocks 80% of mail at the gateway without opening messages No reputation filtering Anti-Spam Engine Purpose built, high catch rate and accuracy Open source Anti-Virus Engine Sophos – one of the top Anti-Virus vendors in the world Open source Reporting Limited reporting Presentation_ID Flexible, interactive, multiple views © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Top Reasons for Selling Spam & Virus Blocker § Increased revenue short sell cycle § Email is a critical application for your customers, they are struggling with Spam Become a Hero to your Customer! Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15