Cisco SMB Partner Enablement Taking Your Business to

Partner Enablement Accelerating your SMB Business Resources Learning Talent Grow Partner Capabilities Accelerate Partner Productivity Help Partners Meet Customer Needs SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Accelerating your SMB Opportunities End-to-End Resources Develop SMB_PS_REM Presentation_ID Sell Market © 2008 Cisco

End-to-End Resources Accelerating your SMB Opportunities Cisco is making unprecedented investments to support SMB partners with: Develop § Navigator: Entry point to quickly find the right business resources § SMB Partner Practice Builder: Develop a new or enhance an existing practice § Talent: Develop strategies to attract and retain skilled resources SMB_PS_REM Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 44

SMB Partner Practice Builder A Simple Way to Build Your SMB Services Practice § Advantages: Repeatable Process to develop or enhance practices Reduces Trial & Error of Practice Building Accelerates Ramp to Profitability for Partner § Includes: Market opportunity, Risk assessment, and profitability tools How to instruction and best practices for billing and compensation How to target and close opportunities training www. smbpracticebuilder. com and sales tools § Technologies: Currently only 1 track - Services to support all technologies Key Service focus areas; Maintantence and Support, Professional Services and Managed Services SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

End-to-End Resources Accelerating your SMB Opportunities Cisco is making unprecedented investments to support its partners with: Customizable marketing materials help you create effective customer awareness campaigns. Market Develop SMB_PS_REM Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 66

AVAILABLE IN FRENCH Campaign Builder Customizable Co-Branded Material and More in Real Time to Generate New Leads § In minutes partners can create cobranded… Email Blast, Direct Mail pieces, Advertisements, Sales collateral, Web Banners, Invitations and more § Service resources include: Complete order fulfillment: printing, shipping, mailing Tracking and results information § Content available for: Specialization/vertical content E-business documents Selling program documents SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential www. cisco. com/go/campaignbuilder 7

Cisco Partner Space Leveraging the Power of Web 2. 0 Benefits Customers, Partners and Cisco: § § § Enables customers to easily and effectively interact with partners Lead generation platform for partners Partners working together to fulfill end-to-end solutions Collaboration & Networking functionality Cisco has increased visibility into the Channel pipeline Partner Booth Features: § § Partner’s Cisco Offering Messages in Local Language Self-chosen look-n-feel Easy Access to Partner Resources § Online live collaboration & communications SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Cisco Partner Space Collaboration & Networking Features Cisco Focus Content 1: 1 or Group Chats & Blogs SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential End-Customer Communications Live & On-demand Events 9

Competitive Edge Portal Provides Up-to-Date Information to Help Establish a Leadership Position When Selling Cisco Solutions Against Competition § Advantages Compare Cisco Products with competing solutions Understand strengths & weaknesses of Cisco competition Review competitive services offerings § Includes: Competitive information for all advanced technologies § Supports: SMB, Mid-Market and Enterprise segments § Target Users: Cisco Certified Partners § Technologies: Wireless, Security, UC, Routing & Switching SMB_PS_REM © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential www. cisco. com/go/competitiveedge 10

End-to-End Resources Accelerating your SMB Opportunities Cisco is making unprecedented investments to support its partners with: Selling resources and training materials to develop sales opportunities and increase revenue with existing or new customers. Sell Develop SMB_PS_REM Presentation_ID Market © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1111