CISCO SMART BUSINESS COMMUNICATIONS SYSTEM Overview for Cisco

Cisco Smart Business Communications System For small businesses who are looking to reach, serve and retain customers • New affordable, complete system of voice, data, video, and wireless networking products makes any time any where secure access to information possible • Enables more effective and efficient ways of communicating with customers and employees • Purpose built business communications solution that is easy to deploy and use while allowing for business growth • Complemented by award-winning support and easy financing and delivered through local partners Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Cisco Smart Business Communications System What’s Release 1. 1 – New Additions & Updates New at ty ili M o de ob D e ic Vo Small Busin ess Vi • UC 500 32 & 48 User Models • UC 5000 T 1 Voice Trunking (48 User Model) • CE 520 24 Port Po. E Switches • Support for Skype (Stonevoice) • Localization of Cisco Configuration Assistant • Monitoring of Third Party Devices with Cisco Monitor Manager /Director and increased support up to 100 customer networks • Additional SIP Trunk Providers pre-populated in CCA • Trade in Program for migration a Increased Scalability Release 1. 1 Increased Mobility • Guest Access Portal on WLC 526 • Nokia Dual Mode Handset Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Cisco Smart Business Communications System Release 1. 1 (Shipping Fall 2007) Cisco Call Connectors CRM, Personal, Server & Mobility Arc. View Express Attendant • Cisco Configuration Assistant • Cisco Monitor Manager / Director All Cisco IP Phones IPCelerate XML Vertical Apps Psampson 0807 Stone. Voice Skype Gateway © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential WLAN Guest Access Portal Cisco • Cisco CE 520 AP 521 24 Port Models • Cisco WLC 526 • Cisco UC 500 • Cisco CE 520 -8 Port 32/48 User • Cisco UC 500 8/16 Users Models with • TI/E 1 Option for UC 500 T 1/E 1 4

Cisco Unified Communications 500 Series for Small Business § Complete All-in-One IP Communications solution which includes: – Call Processing - Cisco Unified Communications Manager Express – Voice Mail and Automated Attendant Cisco Unity Express Voice Mail and Auto Attendant – Full portfolio of Cisco Unified IP phones to meet the Small Medium Business needs – Full featured Voice over IP capability using H 323 and SIP protocols – System level Configuration and Management solution for day 0, 1 and 2 management – Solution with Switching, VPN, Encryption, Cisco Data Routing, and optional Wireless LAN § A “purpose-built solution” for the small business Psampson 0807 © 2003, Cisco Systems, Inc. All rights © 2006 Cisco Systems, Inc. All rights reserved. Ciscoreserved. Confidential 8 -16 User Desktop Models 32 -48 User Models 55

UC 500 SKUs – 8, 16, 32 and 48 User Models SKU Description Expansion UC 520 -8 U-4 FXO-K 9 8 U CME Base, CUE and Phone FL w/4 FXO, 1 VIC One VIC Slot UC 520 -8 U-2 BRI-K 9 8 U CME Base, CUE and Phone FL w/2 BRI, 1 VIC One VIC Slot UC 520 -16 U-4 FXO-K 9 16 U CME Base, CUE and Phone FL w/4 FXO, 1 VIC One VIC Slot UC 520 -16 U-2 BRI-K 9 16 U CME Base, CUE and Phone FL w/2 BRI, 1 VIC One VIC Slot UC 520 W-8 U-4 FXO-K 9 8 U CME Base, CUE and Phone FL w/4 FXO, 1 VIC WIFI One VIC Slot UC 520 W-8 U-2 BRI-K 9 8 U CME Base, CUE and Phone FL w/2 BRI, 1 VIC WIFI One VIC Slot UC 520 W-16 U-4 FXO-K 9 16 U CME Base, CUE and Phone FL w/4 FXO, 1 VIC WIFI One VIC Slot UC 520 W-16 U-2 BRI-K 9 16 U CME Base, CUE and Phone FL w/2 BRI, 1 VIC WIFI One VIC Slot UC 520 -32 U-8 FXO-K 9 32 U CME Base, CUE and Phone FL w/8 FXO, 1 VIC One VIC Slot UC 520 -32 U-4 BRI-K 9 32 U CME Base, CUE and Phone FL w/4 BRI, 1 VIC One VIC Slot UC 520 -48 U-12 FXO-K 9 48 U CME Base, CUE and Phone FL w/12 FXO - UC 520 -48 U-6 BRI-K 9 48 U CME Base, CUE and Phone FL w/6 BRI - UC 520 -48 U-T/E/F-K 9 48 U CME Base, CUE and Phone FL w/ 4 FXO, T 1/E 1, 1 VIC One VIC Slot UC 520 -48 U-T/E/B-K 9 48 U CME Base, CUE and Phone FL w/ 2 BRI, T 1/E 1, 1 VIC One VIC Slot Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Cisco Catalyst Express 520 Series Switches § Provides LAN Switching for Cisco Smart Business Communications System § Two Configurations • 8 Po. E FE Ports • 24 Po. E FE Ports § IEEE 802. 3 af Compliant § Both models ship with default configuration for easy connection to Cisco Unified 500 Series § Configured through Cisco Configuration Assistant § Desktop & Rack Mount Form factors § Cisco quality and purpose-built for small and medium business customers Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Fixed configuration, Layer 2 managed Ethernet switches 7

CE 520 SKUs Description SKU Psampson 0807 WS-CE 520 -8 PC-K 98 10/100 POE, 1 10/1000 BASE-T LAN Switch$1, 395 WS-CE 520 -24 TT-K 924 Ports of 10/100 Ethernet Switch WS-CE 520 -24 LC-K 94 4 ports of POE and 20 port of 10/100 Partial Power over Ethernet Switch WS-CE 520 -24 PC-K 924 Ports of Po. E Full Power Over Ethernet Switch WS-CE 520 G-24 TC-K 924 24 ports of Gigabit Ethernet High-speed connectivity Aggregation Switch © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Cisco UC 520 + CE 520 Configurations 8 User Configuration • Integrated PSTN Trunk Options: FXO (4 port), BRI (2 port), or SIP • Power over Ethernet Ports: 8 • Integrated Analog Stations: FXS (4 port) • Voice Module Expansion Slot: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port), T 1/E 1 • Models have optional WLAN SKU UC 520 -8 U-4 FXO-K 9 or UC 520 -8 U-2 BRI-K 9 With Integrated AP Option UC 520 W-8 U-4 FXO-K 9 or UC 520 W-8 U-2 BRI-K 9 16 User Configuration • Integrated PSTN Trunk Options: FXO (4 port), BRI (2 port), or SIP • Power over Ethernet Ports: 16 • Integrated Analog Stations: FXS (4 port) • Voice Module Expansion Slot: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port), T 1/E 1 • Models have optional WLAN SKU With Integrated AP Option UC 520 -16 U-4 FXO-K 9 or UC 520 -16 U-2 BRI-K 9 + WS-CE 520 -8 PC-UC Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential UC 520 W-16 U-4 FXO-K 9 or UC 520 W-16 U-2 BRI-K 9 + WS-CE 520 -8 PC-UC 9

Cisco UC 520 + CE 520 Configurations cont. , 32 User Configuration • Integrated PSTN Trunk Options: FXO (8 port), BRI (4 port), or SIP • Power over Ethernet Ports: 32 • Integrated Analog Stations: FXS (4 port) • Voice Module Expansion Options: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port), T 1/E 1 UC 520 -32 U-8 FXO-K 9 or UC 520 -32 U-4 BRI-K 9 + WS-CE 520 -xxxx-K 9 External AP 521 & WLC 526 are supported for Wi-Fi 48 User Configuration • Integrated PSTN Trunk Options: T 1/E 1, FXO (12 port), BRI (6 port), or SIP • Power over Ethernet Ports: 56 • Integrated Analog Stations: FXS (4 port) • Voice Module Expansion Options: FXO (4 port), FXO (2 port), BRI (2 port), or FXS/DID (4 port) UC 520 -48 U-12 FXO-K 9 or UC 520 -48 U-6 BRI-K 9 or UC 520 -48 U-T/E/F-K 9 or UC 520 -48 U-T/E/B-K 9 + WS-CE 520 -xxxx-K 9 (x 2) Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential External AP 521 & WLC 526 are supported for Wi-Fi 10

Cisco Catalyst Express 520 Switch § Designed as part of the Smart Business Communications System § Easy to configure and manage with Cisco Configuration Assistant § Two CE 520 models for SBCS – 8 x 10/100 ports with Po. E – 24 x 10/100 ports with Po. E § 1 GE combo port (copper/SFP) § Provides advanced security and Quality of Service WS-CE 520 -8 PC-UC Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential WS-CE 520 -24 PC-UC 11

Cisco SBCS Mobility Portfolio Individual Product Snapshots Integrated UC 500 AP AP 521 Express WLC 526 Express § Highlights: Integrated single AP 802. 11 b/g Range of Encr/Auth Uses Cisco Configuration Assistant 6 AP Controller, 2 per network Radio Resource Management Multi-AP one touch config Uses Cisco Configuration Assistant § SKU: <depends on configuration> Psampson 0807 802. 11 b/g Standalone or with WLC 526 Uses Cisco Configuration Assistant © 2006 Cisco Systems, Inc. All rights reserved. AIR-AP 521 G-x-K 9 (stand-alone) AIR-LAP 521 G-x-K 9 (with WLC) Cisco Confidential § SKU: AIR-WLC 526 -K 9 12

All Cisco Unified IP Phones Are Supported (Some Examples Below) Cisco IP Phone 7931 G • Key System Replacement • 24 Programmable line/feature buttons • 4 -way LEDs for call/line state • Backlight display • 4 Programmable Softkeys • Hold, Transfer, Redial Buttons • Speakerphone & Mute • 10/100 Switch port for PC behind phone. Starting List Price = $325 Cisco IP Phone 7906 G Cisco IP Phone 794 x • • Basic Business Phone Pixel Display Single Line Four Dynamic “Soft Keys” • Cisco IP Phone 7912 G has Integrated Ethernet Switch • Ideal Knowledge Worker Phone • Large Pixel Display with Two Lines • Four Dynamic “Soft Keys” • Built-in Headset Port • High-quality Speaker Phone • Integrated Ethernet Switch Starting List Price = $175 Starting List Price = $265 Cisco IP Phone 797 x • Executive Business Phone • Color Display with Touchscreen • Large Pixel Display with Eight Lines • Five Dynamic “Soft Keys” • High-quality Speaker Phone • Integrated Ethernet Switch Starting List Price = $640 Cisco’s full Portfolio of Unified IP Phones are supported including Cisco Unified IP Communicator (Softphone) and Wireless Unified IP Phones Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Where SBCS Fits in the SMB Portfolio Cisco SMB Portfolio. ISRs with Unified Communications, Catalyst Switches, Wireless LAN, and Security Solutions Expandability/ Scalability (Wide Range of Network Modules & Interfaces, High Performance) Branch Office Product Choices & Customization – Wide Range of Product Lines & SW Options Pre-packaged Solutions for Small Business Cisco Smart Business Communications System Simple, Secure, Easy to Use Psampson 0807 Up to 48 Voice Users © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential + 50 Voice Users 14

System Management Cisco Smart Assist Features, Cisco Configuration Assistant, Cisco Monitor Manager & Director

Complete Systems Management for SBCS Eases System Install and Support Quickly Set Up Cisco Smart Assist Features Easily Customize Auto configuration features reduce set up time Cisco Configuration Assistant Single GUI to easily customize system configurations locally or remotely Know When to Offer Upgrades Create Monitor & Reporting Services Cisco Monitor Manager & Director Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Provides partners with monitoring and reporting tools 16

Service and Support Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco

Cisco SMARTnet for SBCS Business Support Needs Cisco SMARTnet On-Site Online Tools and Resources to Improve Productivity Access to Cisco. com Productivity Tools Replacement Parts Delivered to Customer Site Next Business / Same Day Advance Replacement Timely Expert Technical Support 24 Hour Configuration, Diagnostic, and Troubleshooting Operating Software Maintenance On Demand Access to OS Major, Minor, Maintenance Releases Helping keep You your. Identify customer’s Cisco network running Helping Support Opportunities, and keeping focused on. Increase their business Simplified “Whole Offer”them Approach and Your Productivity Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

Target Resellers for Smart Business Communication System -– And – Distributor Call to Action

Target Resellers for SBCS § Existing Cisco voice resellers with an SMB focus Express or Advanced Unified Communication Specialization § SMB focused resellers that achieve Select Certification The SMB Specialization now incorporates Smart Business Communications System training components § Resellers of competitive voice offerings SBCS offers resellers a fully integrated solution with a strong value proposition to both resellers and end customers Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Select Certification Benefits Partner Profitability § Partner Development Funds (PDF) & PDF-UC § Opportunity Incentive Program (OIP) Partner Support § Channel Account Manager Support § Cisco Certified Partner Brand § Free E-Learning § Extend Cisco Capital Program § Partner Enablement Resources § Marketing Support § Access to sell the Smart Business Communications System Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

Partner Program Access Simple: Five steps for Select Certification Complete Step by step guide to help partners through the process with web links and resources Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22

Post Select Certification First 90 Day Jump Start Plan § Profitability Programs § Sales Resources § Technical Support § Marketing Tools § Services Offerings Getting the most out of Select Certification Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

Key Reseller Takeaways SBCS 1. 0 – Simple, secure, complete Communication System for small business – Available Today SBCS 1. 1 – Scale to 50 Users, Rich Mobility & Application Offerings Ongoing Cisco investment in increased Scalability, Applications and System Management Tools Cisco Smart Business Communications System Delivers Business Value to Partners and End User Customers Partner Central http: //www. cisco. com/go/partner-sbcs End customer information http: //www. cisco. com/go/sbcs Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

Call to Action for Cisco Distributors § Recruitment of voice VARs from competitive voice distributors § Conversion of existing SMB competitive voice VAR’s to Cisco Select Certification § “Voice enable” SMB Select Partners - Transition partners to Select Certification § Grow UC business with existing Express and Advanced UC Specialized Partners Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

What Does Cisco Smart Business Communication System Mean to Distributors? § Grow SMB partner base New solution offering to expand your SMB focused reseller base § Expand revenues with existing SMB focused partners Increase revenues through existing Cisco voice resellers Introduce SMB focused resellers to selling voice Opportunity for distributors to add value in forward supply chain § Partner with market leader in Unified Communications Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

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Appendix Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

Things to Consider § Each SKU is fixed and is configured with appropriate seat licenses for CME/CUE/IP phones § UC 500 is not serviceable in the field § Voice Interface Cards are the only modules supported for field expansion § PVDM configuration is fixed for each SKU § UC 500 will be deployed behind an ISR or a DSL modem No WAN module support on UC 500 § No SRST/CCM support Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

IPcelerate Applications Availability Limited to English Speaking Countries and IPcelerate Base of Distributors Psampson

§ Small Business Benefits Easy to install software No IT staff required Easy to use applications Icon-driven from the IP Phone Business-impacting applications Aimed at specific business processes for the small business owner Integrates with UC 500 out-of-the-box No customization required Remote web access, anywhere, anytime Easy partner access for administration Proven NIPA technology Psampson 0807 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31