Cisco ESW 500 Series Switches Cisco Small Business

Cisco ESW 500 Series Switches Cisco Small Business Pro C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Introducing Cisco® ESW 500 The 1 st Small Business Product! § Managed Layer 2 switch – purpose-built for Small Business § Fundamental building block of SBCS and Cisco Small Business Pro Series § Simplified configuration, deployment, and management § Supported by Small Business Support Center § Enhanced 5 -year warranty with next-business-day replacement service C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Cisco Small Business Pro Series ESW 500 Simple, straightforward portfolio – choose from 7 models Part Number Port Configuration List Price ESW-520 -24 -K 9 24 -port 10/100 $659 ESW-520 -24 P-K 9 24 -port 10/100 Po. E $1, 399 ESW-520 -48 -K 9 48 -port 10/100 $1, 129 ESW-520 -48 P-K 9 48 -port 10/100 Po. E $2, 799 ESW-540 -24 -K 9 24 -port 10/1000 $1, 849 ESW-540 -24 P-K 9 24 -port 10/1000 Po. E $2, 699 ESW-540 -48 -K 9 48 -port 10/1000 $3, 299 C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Gigabit Expansion 4 expansion ports: 2 copper and 2 combo SFP slots 4 expansion ports: 2 copper and 2 SFP slots 4 expansion ports: 4 combination SFP slots 3

Cisco Small Business Switching Portfolio Cisco Catalyst Price-Performance § Advanced LAN Switching with Intelligent Services § Cisco IOS SW, CLI integration + CNA § Limited Lifetime Warranty + Smartnet options Cisco® Catalyst® 2960 Series Small Business Pro § Complete, competitive LAN switching for small business NEW § Simplified configuration and solutions integration § 24 - to 48 -port Fast Ethernet and Gigabit Ethernet configurations § 5 -year Enhanced Warranty with NBD replacement Cisco ESW 500 Series § Small Business Support Center Small Business Series § Broad switch portfolio § Single-device, web-based management (smart and managed) § Do-it-yourself small businesses (unmanaged only) § Transactional support Unmanaged, Smart, and Managed Function, Flexibility, Scalability C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage. Individually, every product solves a small business need and delivers peace of mind. Together, they form a solid foundation that you can build on as your customers’ communications needs change. C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

A Foundation of Cisco Small Business Pro Network Solutions and SBCS VOICE (SBCS) PSTN § Supports data, voice, video, wireless, solutions § Seamless integration with SBCS and other Cisco Small Business Pro solutions as they develop UC 520 SECURITY DATA § Auto-discovery, common terminology and look and feel © 2009 Cisco Systems, Inc. All rights reserved. Under Developme nt Internet § Predictable experience with simplified configuration tools and smart defaults C 97 -534717 -00 ESW 500 Security Appliance ESW 500 WIRELESS Under Developme nt Security Appliance Cisco Confidential ESW 500 6

ESW 500 Small Business Pro Switches: Key Component for SBCS Unified Communications IP Phones Switching Wireless WAN Security / Teleworker AP 500 WLC 500 Cisco SR 520 NE W Unified 500 Series • 8 - to 64 -voice users • desktop and rackmount models • Optional integrated WLAN AP on desktop models 7900 & 500 Series ESW 500 Series • All Cisco Unified IP • Po. E & non-Po. E Phones are models with CDP supported, including and Smartports new Cisco® 500 • Replaces CE 520 Series with WLAN over time and Bluetooth • Autonomous APs or Unified Wireless Solution with Mobility Express • VPN, wired and wireless access, Remote IP phone extension Business and Productivity Applications Cisco Configuration Assistant C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Simple and Flexible Management Options § Embedded Switch Configuration Utility § Browser-based § Best for configuring standalone switches § Cisco Configuration Assistant (CCA) § No-charge PC application § Simplifies ESW 500 configuration when deployed as part of SBCS and Small Business Pro networks Switch Configuration Utility C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential CCA 8

Small Business Pro Switch Warranty Cisco® ESW 500 Series Length Hardware Replacement 5 years NBD advance replacement where available; otherwise 10 -businessday advance replacement Complimentary Phone Support 90 days Software 5 years for bug fixes Click to Chat (C 2 C) Services C 97 -534717 -00 1 Year None at time of launch Premium Service is under consideration © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

Competing Against HP Pro. Curve in Small Business with the ESW 500 Series § Solution tested for smallbusiness applications § Streamlined configuration with GUI config tools, Smartports, and Smart Defaults § Small Business Support Center and Support Community § 5 -year warranty w/ NBD advance product replacement, software fixes C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Sell ESW 500 ESW-520 -24 P Vs. HP Pro. Curve 2610 -24 (J 9085 A) 2610 -24/12 PWR (J 9086 A) 2610 -24 -PWR (J 9087 A) ESW-520 -48 2610 -48 (J 9088 A) ESW-520 -48 P 2610 -48 -PWR (J 9089 A) ESW-540 -24 2810 -24 G (J 9021 A) ESW-540 -24 P ESW-540 -48 HP Product Gap! 2810 -48 G (9022 A) 10

Handling Objections § Too expensive for small business Small Business Pro switches are very competitively priced to Pro. Curve 2610 and 2810 switches. § Too hard to sell – warranty not competitive Small Business Pro enhanced warranty includes 5 -year coverage + NBD product replacement. § Too complicated to order Straightforward portfolio with seven switches to choose from addresses primary density and Po. E requirements. § Too difficult to configure Two GUI-based options for standalone setup and system configuration. C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Resources and URLs § Cisco ESW 500 Series Switches www. cisco. com/go/esw 500 § Cisco Configuration Assistant www. cisco. com/go/configassist § Partner Central Small Business Switching www. cisco. com/go/smbpartner/switching § Cisco Smart Business Communications System www. cisco. com/go/sbcs C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Backup § Positioning § ESW 500 Product Details § Competitive Overview § Summary C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Cisco In Small Business Enterprise Service Provider Commercial / Mid-Market Small Business IT is strategic Small Business (<100 employees) IT is not strategic Today: ~13 -27% Market Share in Small Cisco Small Business Cisco Designed for Extensible Networks Regardless of Size C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Designed for Small Businesses 15

Differences Between Cisco and Cisco Small Business Designed for Extensible Networks Regardless of Size Designed for Small Businesses Sized for Small Scalability & High Availability Right Functionality at an Affordable Price Intelligent Integrated Services Flexible Configuration and Management Small Business Comprehensive Support Cisco C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Easy to Install & Manage Small Business Targeted Support Cisco Small Business Cisco Confidential 16

Small Business Product Mix Comprehensive Portfolio System Architecture Partner-Centric Experience IT-Professional Experience Services and Functionality Transactional Broad RTM Experience Video Voice Routing Security Switching Storage Wireless Video Cisco Small Business Pro Series § Enables VAR/SP to build business Switching Security Routing § Cisco Small Business Series § § § • Sized for Small • Easy to Install and Manage • with small customers Products designed and tested to work together with centralized configuration and management Small subset of products Partner-based service contracts Lifecycle management – basic software enhancements and EOS notification Right Functionality • Small Business an Affordable Cisco Small Businessat Support Center Price Targeted Support Cisco Partner Programs § Scalability § High availability § Broad range of services § Comprehensive security § Service integration § Systemwide management § Comprehensive support Cisco Support Margin C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

A Manageable Subset of Products Cisco Small Business Pro will consist of a manageable subset of foundational components – switching, wireless, routing – that will enable partners build out higher-margin solutions Voice The richness comes from the products working together in a complete solution Switches A few cameras and devices A small set of routers Security appliances A few wireless devices C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

Product Guidance for Small Business End Customer Cares About • UC, Security, Mobility, Video, and Collaboration solutions that adapt to changing business needs Lead With Cisco® Catalyst® Series • Breadth of Catalyst switching portfolio for different PINs and common IOS for E 2 E solution • Extensibility – flexibility to grow • High availability, security, services, and scalability • World-class Cisco TAC for end-to-end Cisco support • Building blocks of networking and communications solutions designed for Small Business partners Cisco Small Business Pro Series Switches • Partner-centric value proposition to profitably serve Small Businesses with a small architected network • Partner or GUI-managed solutions with Small Business support TAC • Availability and price • Switches for small customers that are have a board RTM experience (both do it yourself and partner led) C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Small Business Series Switches 19

Cisco® ESW 500 Series Is a Fundamental Building Block of Cisco Small Business Problem § Need to add/support high-bandwidth applications Voice, video § Unreliable network with downtime Solution § Wire-speed performance on Fast Ethernet or Gigabit Ethernet § Single network, multi-application platform lowers cost of ownership § Layer 2 switching § Improved employee productivity § Quality of Service § Sluggish network that is slow to respond § Advanced Security Services § Decreased employee productivity § Building block for additional technologies C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Benefits Cisco Confidential § Maximized investment protection § Flexibility § Supports business growth 20

Designed to Work with Cisco Small Business Products, Including SBCS Business Problem § Too much time, cost, and complexity to install and support § Difficult to integrate disparate products that don’t reliably work well together § Challenging to support multi-vendor solutions Solution § Plug-and-play system set up for SBCS and Small Business Pro products with Cisco Configuration Assistant (CCA) § Cisco Smartports Roles and Wizard § Default configurations such as VLANs § Embedded Device Utility for standalone configuration C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Benefits § Faster and easier configuration § Faster deployment for services and applications § Platform for building managed service practice § Central management of Cisco Small Business Pro products and SBCS 21

A Broad Competitive Portfolio for Small Business Cisco Switch Catalyst 2960 Fixed Switches -LAN Based -LAN Lite Sell Against § Express set up § HP 2600, 2610, 2800, 4200 § EEM auto download § 3 Com 4200, 4500, 3870 § Cisco IOS SW, CLI § Nortel 425, 470, 2500, 4500 § CNA § H 3 C 3100, 5100 § Enhanced Security § Alcatel 62 xx § Cisco Smart Foundation, TAC § D-Link 3000, 3100 § Limited Lifetime Warranty § HP 2510, 2600, 2610, 2810 Small Business Pro ESW 500 Series Cisco Advantage § 3 Com 4200, 4210, 4200 G § Nortel BES 120, 1020 § Simplified configuration via device manager or CCA § Solutions integration § 5 -year Enhanced Warranty w/ NBD product replacement § Small Business Support Ctr. Small Business Series Managed Small Business Series Smart C 97 -534717 -00 § HP 2510 § Netgear FSM 726, 7328 S, 7352 S GSM 7224, GSM 7224 R, GSM 7248, GSM 7328 S, Adv Smart § Portfolio breadth – unmanaged, smart, managed § HP Smart 1700, 1800 § Competitive price/performance § Netgear Smart, Dlink Smart, 3 Com Smart § Small Business Support Ctr. © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential § Extensive testing for better quality 22

ESW 500 Competitive Comparison Cisco Small Business Pro ESW 500 Series Value Proposition Ease of Configuration and Management Service & Support Designed, integrated, and tested for simplified deployment of voice, video, data, and wireless solutions in small business Choice of embedded GUI device mgr. or CCA CDP, Smartports, and smart defaults for streamlined system setup Cisco Small Business Support Center HP Pro. Curve 2610 HP Pro. Curve 2810 “A cost-effective solution for customers who are building converged enterprise-edge networks” Enterprise Mgmt. Tools: Device, Pro. Curve Mgr. , CLI, SNMP, Pro. Curve Mgr. Plus 3 Com 4210 3 Com 4500 “Enterprise-class entry-level LAN switches for network administrators seeking an economical edge switch” Enterprise Mgmt. Tools: Device, SNMP, CLI, 3 NS, 3 ND, EMS Pro. Curve warranty phone and online “self-help” support 3 Com warranty online knowledge base support Cisco Small Business Support Community HP Carepacks service programs Warranty 5 -year w/ NBD AR 90 -day phone support Click-to-chat Software fixes Ltd. Life w/ NBD AR Phone support Software updates Ltd. Life w/ NBD AR 90 -day phone support Software updates Pricing Ranges $$ $$ $ C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

Selling the Value of Small Business Pro to Partners § Easier to sell Designed with small business in mind 5 -year Enhanced Warranty w/ Next Business Day product replacement and SW fixes § Faster configuration and installation CCA, Smartports, Cisco Discovery Protocol, and consistent default configurations § You know it works with other Cisco Small Business Pro products Designed to work with and integration tested with Pro products § Investment protection for your customers Software improvements and continued Small Business Pro solution integration Secure, high performance platform to support any small business application C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

Small Business Switch Accessories RPS 1000 Mini-GBIC/SFP Modules MGBLH 1 Gigabit Ethernet LH Mini-GBIC SFP Transceiver § For distances up to 500 meters or 40 kilometers MGBSX 1 Gigabit Ethernet SX Mini-GBIC SFP Transceiver § For distances up to 220 meters or 550 meters MGBT 1 RPS 1000 Redundant Power Supply Unit • Six redundant power supply ports outputting up to 380 W total Gigabit Ethernet 1000 Base-T Mini-GBIC SFP Transceiver § For distances up to 100 meters or (328 feet) MFEFX 1 100 Base-FX Mini-GBIC SFP Transceiver • No loss of data or reboot when connected devices lose power § 1310 nm wavelength for multi-mode fiber § Supports 100 Mbps speed up to 2 km MFELX 1 100 Base-LX Mini-GBIC SFP Transceiver § 1310 nm wavelength for multi-mode fiber § Supports 100 Mbps speed up to 10 km C 97 -534717 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25